A Review of Theory and Research Based on Uses and Gratifications in HCI

Abstract

As a media uses approach in the media communication research area, Uses and Gratifications Theory (U&G) argued that audience’s actively selecting media is mainly based on their requirements. The current study summarized firstly the development of U&G theory, major hypothesis and traditional models that motivation factors have a critical impact on the usage behavior and satisfaction through driving attitude which is an intermediate factor. Then the paper focused on U&G research on the internet sysmatically and summarized the limitations in explaining personalized requirements of new media use. Finally it was proposed that in the future, U&G research on internet new media use should adopt personality research methodology in psychology, and combine users’ behavioral patterns and various use experiences to construct personalized U&G model.