Skip to main content

Promoting e-Health Resources: Lessons Learned

  • Conference paper
Book cover Electronic Healthcare (eHealth 2010)

Abstract

The increase in the number of online health resources and in particular medical digital libraries has made a wealth of information available to health professionals. Previous research has mainly concentrated on the usability and development of the resource but often, the continued promotion of the site and how to increase the levels of usage over an extended period are overlooked. In this paper we present a number of factors that have influenced the levels of usage on the National electronic Library of Infection (NeLI) family of websites. These include active promotional techniques such as attendance at conferences and eNewsletters but also passive factors such as referrals from other sites. The impact of these factors on usage levels of the sites are detailed and discussed further.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Zuccala, A., Thelwall, M., Oppenheim, C., Dhiensa, R.: Web intelligence analyses of digital libraries. Journal of Documentation 63(4), 558–589 (2007)

    Article  Google Scholar 

  2. Adams, A., Blandford, A.: Acceptability of Medical Digital Libraries. Health Informatics Journal 8(2), 58–66 (2002)

    Article  Google Scholar 

  3. Madle, G., Kostkova, P., Mani-Saada, J.: Evaluating the Online Activity and Searching Behaviour of Users of a Medical Digital Library. In: The Proceedings of the 2nd Healthcare Digital Libraries Workshop (HDL 2004) at ECDL 2004, Bath, UK (2004)

    Google Scholar 

  4. Blandford, A., Buchanan, G., Jones, M.: Usability of digital libraries. International Journal on Digital Libraries 4(2), 69–70 (2004)

    Article  Google Scholar 

  5. McKay, D., Shukla, P., Hunt, R., Cunningham, S.J.: Enhanced browsing in digital libraries: three new approaches to browsing in Greenstone. International Journal on Digital Libraries 4(4), 283–297 (2004)

    Article  Google Scholar 

  6. Borgman, C.L., Smart, L.J., Millwood, K.A., Finley, J.R., Champeny, L., Gilliland, A.J., Leazer, G.H.: Comparing faculty information seeking in teaching and research: implications for the design of digital libraries. Journal of the American Society for Information Science and Technology 56(6), 636–657 (2005)

    Article  Google Scholar 

  7. Blandford, A., Buchanan, G.: Usability of digital libraries: a source of creative tensions with technical developments. IEEE-CS Technical Committee on Digital Libraries’ on-line newsletter (2003)

    Google Scholar 

  8. National electronic Library of Infection (NeLI), http://www.neli.org.uk/

  9. Bollen, J., Luce, R.: Evaluation of digital library impact and user communities by analysis of usage patterns. D-Lib Magazine 8(6) (2002), http://www.dlib.org/dlib/june02/bollen/06bollen.html

  10. Bjorneborn, L., Ingwersen, P.: Towards a basic framework for Webometrics. Journal of the American Society for Information Science and Technology 55(14), 1216–1227 (2004)

    Article  Google Scholar 

  11. Brin, S., Page, L.: The anatomy of a large-scale hypertextual Web search engine. Comput. Netw. ISDN Syst. 30(1-7), 107–117 (1998)

    Article  Google Scholar 

  12. Carroll, N.: Search Engine Optimization, 3rd edn., pp. 4613–4629. Encyclopedia of Library and Information Sciences (2010)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering

About this paper

Cite this paper

de Quincey, E., Kostkova, P., Jawaheer, G. (2011). Promoting e-Health Resources: Lessons Learned. In: Szomszor, M., Kostkova, P. (eds) Electronic Healthcare. eHealth 2010. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 69. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23635-8_13

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-23635-8_13

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-23634-1

  • Online ISBN: 978-3-642-23635-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics