Abstract
Reputation systems bear some challenging problems where buyers have different subjectivity in evaluating their experience with sellers and they may not have incentives to share their experience. In this paper, we propose a novel reputation system based on dynamic coalition formation where buyers with similar subjectivity and rich experience will be awarded virtual credits for helping others find trustworthy sellers to successfully conduct business. Our theoretical analysis confirms that the coalitions formed in this way are stable.
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© 2011 Springer-Verlag Berlin Heidelberg
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Liu, Y., Zhang, J., Zhu, Q. (2011). Design of a Reputation System Based on Dynamic Coalition Formation. In: Datta, A., Shulman, S., Zheng, B., Lin, SD., Sun, A., Lim, EP. (eds) Social Informatics. SocInfo 2011. Lecture Notes in Computer Science, vol 6984. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24704-0_18
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DOI: https://doi.org/10.1007/978-3-642-24704-0_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-24703-3
Online ISBN: 978-3-642-24704-0
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