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Research Conference on Metadata and Semantic Research

MTSR 2011: Metadata and Semantic Research pp 126–136Cite as

OWL Ontology Development for Destination Marketing

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 240))

Abstract

Internet, as a marketing medium in the tourism industry, is a very valuable destination marketing tool. Different tourism authorities and organizations serve as marketing and service providers. They benefit from the use of Internet within the concept of marketing efforts. A new technology, Semantic Web, brought incremental changes by bringing machine-readable descriptions to current web interfaces of these organizations. This paper provides necessary framework for the applicability of Semantic Web technology on Destination Marketing. It creates a methodology on how web pages are created and analyzed with the value-added tourism marketing purposes. Semantic Web technology achieves such interoperability by referring to ontology models. The ontology presented here determines the value of this integration in destination marketing organizations.

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Author information

Authors and Affiliations

  1. Yaşar University, Üniversite Cad. 35, 35100, Bornova, İzmir, Turkey

    Murat Komesli, Tuncay Ercan & Gökçe Özdemir

Authors
  1. Murat Komesli
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  2. Tuncay Ercan
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  3. Gökçe Özdemir
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Editor information

Editors and Affiliations

  1. Information Engineering Research Unit Computer Science Dept., University of Alcalá Ctra., Barcelona km. 33.6, Alcalá de Henares, 28871, Madrid, Spain

    Elena García-Barriocanal

  2. Faculty of Agriculture, University of Cukurova, Balcalı, Adana, Turkey

    Zeynel Cebeci

  3. Department of Computer Engineering, Yasar University, Bornova, Izmir, Turkey

    Mehmet C. Okur  & Aydın Öztürk  & 

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© 2011 Springer-Verlag Berlin Heidelberg

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Komesli, M., Ercan, T., Özdemir, G. (2011). OWL Ontology Development for Destination Marketing. In: García-Barriocanal, E., Cebeci, Z., Okur, M.C., Öztürk, A. (eds) Metadata and Semantic Research. MTSR 2011. Communications in Computer and Information Science, vol 240. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24731-6_12

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  • DOI: https://doi.org/10.1007/978-3-642-24731-6_12

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-24730-9

  • Online ISBN: 978-3-642-24731-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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