Abstract
Social network sites (SNSs) have been drastically increasing in use in recent years and can be cited as a communication tool with diversified forms in comparison with existing media. People are conducting various activities including relaxing entertainments, information sharing, escapism, social interaction, habitual pass time and others through the use of the SNSs. However, people have various motivation when using SNSs, with information sharing drawning a lot of organizational attention. Therefore, this study aims to ascertain motivational factors of SNSs that influence information sharing and conduct empirical analysis based on use and gratification theories and social identity theory. Factors influencing motivation of use of SNSs were divided into self-expression, involvement, interaction and media structure, and analysis was conducted to determine effects on continuance SNSs motivation. Our analysis results show that involvement had the greatest effect on continuance motivation and that remaining factors were also significant. In addition, continuance motivation turned out to have a significant effect on information sharing.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Kim, H.Y., Zheng, J.R., Gupta, S.: Examining knowledge contribution from the perspective of an online identity in blogging communities. Computers in Human Behavior 27, 1760–1770 (2011)
Leary, M.R., Kowalski, R.M.: Impression Management: A Literature Review and Two-Component Model. Psychological Bulletin 107, 34–47 (1990)
Lin, K.Y., Lu, H.P.: Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior 27(6), 1152–1161 (2011)
Mael, F.B., Ashforth, E.: Alumni and Their Alma Mater: A Partial Test of The Reformulated Model of Organizational Identification. Journal of Organizational Behavior 13, 103–123 (1992)
Papacharissi, Z., Mendelson, A.: Toward a new(er) sociability: Uses, gratification and social capital on Facebook. In: Papathanassopoulos, S. (ed.) Media Perspectives for the 21st Century, pp. 212–230. Routledge, New York (2011)
Park, M.R.: Making Friends in Cyberspace. Journal of Communications 46, 80–97 (1996)
Park, S., Chung, N.: Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games. Computers in Human Behavior 27, 2372–2379 (2011)
Smock, A.D., Ellison, N.B., Lampe, C., Wohn, D.Y.: Facebook as a toolkit: A uses and gratification approach to unbundling feature use. Computers in Human Behavior 27, 2322–2329 (2011)
Stafford, T.F., Stafford, M.R., Schkade, L.I.: Determining Uses and Gratifications for the Internet. Decision Sciences 35, 259–288 (2004)
Tajifel, H., Turner, J.C.: The social identity theory of intergroup behavior. In: Worchel, S., Austin, W.G. (eds.) Psychology of Intergroup Relations, 2nd edn., pp. 7–24. Nelson-Hall, Chicago (1986)
Trammell, K.D., Keshelaslwli, A.: Examining the New Influence – A Self-Presentation Study of A-List Blogs. Journalism and Mass Communication Quarterly 82, 968–982 (2005)
Wu, J.H., Wang, S.C., Tsai, H.H.: Falling in love with online games: The uses and gratifications perspective. Computers in Human Behavior 26, 1862–1871 (2011)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Chung, N., Koo, C., Park, SB. (2012). Why People Share Information in Social Network Sites? Integrating with Uses and Gratification and Social Identity Theories. In: Pan, JS., Chen, SM., Nguyen, N.T. (eds) Intelligent Information and Database Systems. ACIIDS 2012. Lecture Notes in Computer Science(), vol 7197. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28490-8_19
Download citation
DOI: https://doi.org/10.1007/978-3-642-28490-8_19
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-28489-2
Online ISBN: 978-3-642-28490-8
eBook Packages: Computer ScienceComputer Science (R0)