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Effect of Attitude towards SMS Technology and Its Applications on Blood Donation Behaviour

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e-Infrastructure and e-Services for Developing Countries (AFRICOMM 2011)

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Abstract

This paper assesses the effect of attitude towards SMS technology and SMS based reminders on blood donation behaviour through a survey using a self-administered questionnaire. Specifically, the study assesses the attitude towards SMS technology and content of SMS based reminders among blood donors of the Malawi Blood Transfusion Service. Furthermore, the paper assesses the relationship between attitude towards SMS technology and SMS based reminders on one hand and blood donation behaviour on the other.

The paper has shown that blood donors at the Malawi Blood Transfusion Service have positive attitude towards the SMS technology and SMS message content on all dimensions. Although the results have shown that blood donors attitude towards SMS technology was positive irrespective demographic variations, the results have also shown that level of education of the donors moderates their attitude towards the content of SMS message with donors without formal education qualification exhibiting relatively negative attitude compared with those with formal qualification. However, the survey was limited to effects of overall attitude towards SMS technology on intention to donate blood. Since intention to donate blood is a socially accepted behaviour, the results may have been biased by respondents who may have given socially acceptable responses while their actual position may have been different. Furthermore, dimensions that significantly contribute to these relationships were not examined.

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Author information

Authors and Affiliations

  1. The Polytechnic, University of Malawi, Private Bag 303, Chichiri, Blantyre, 3, Malawi

    Harry H. Gombachika & Maganizo D. Monawe

Authors
  1. Harry H. Gombachika
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  2. Maganizo D. Monawe
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Editor information

Editors and Affiliations

  1. Fraunhofer FOKUS, Kaiserin-Augusta Allee 31, 10589, Berlin, Germany

    Radu Popescu-Zeletin

  2. Schloss Birlinghoven, Fraunhofer FOKUS, 53757, Sankt, Augustin, Germany

    Karl Jonas

  3. The State University of Zanzibar, Zanzibar City, Tanzania

    Idris A. Rai

  4. Concordia University, H3G 2W1, Montreal, Quebec, Canada

    Roch Glitho

  5. FBK Center for Information Technology, 38122, Trento, Italy

    Adolfo Villafiorita

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© 2012 ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering

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Gombachika, H.H., Monawe, M.D. (2012). Effect of Attitude towards SMS Technology and Its Applications on Blood Donation Behaviour. In: Popescu-Zeletin, R., Jonas, K., Rai, I.A., Glitho, R., Villafiorita, A. (eds) e-Infrastructure and e-Services for Developing Countries. AFRICOMM 2011. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 92. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29093-0_23

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  • DOI: https://doi.org/10.1007/978-3-642-29093-0_23

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-29092-3

  • Online ISBN: 978-3-642-29093-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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