Abstract
To improve the alignment between business and IT, this paper explores how to make Enterprise Architecture (EA) aware of consumer values. Current proposals in enterprise modeling recognize the need for modeling user needs, or values. However they do not classify them nor do they provide means to obtain them. In our study, these are first introduced as basic values captured via Schwartz’s Value Survey, a cross-culturally applicable tool from the world of psychology, which are mapped onto Holbrook’s Typology of Consumer Values. Additionally, because formal models require inputs that are more concrete than abstract, and through this proposal, the indistinct values of consumers can be transformed and formalized to be incorporated into enterprise architecture, represented here by ISO/IEC 42010. The novelty of this work is found in the method for operationalizing consumer values for their alignment and utilization within information systems.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Kaplan, R., Norton, D.P.: Having trouble with your strategy? Then map it. J. Harvard Business Review 78, 167–176 (2000)
Kaplan, R., Norton, D.: Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business Review Press (2004)
McCarthy, W. E.: The REA Accounting Model: A Generalized Framework for Accounting Systems in a Shared Data Environment. The Accounting Review (1982)
Holbrook, M.B.: Consumer Value: A Framework for Analysis and Research. Routledge, London (1998)
Henkel, M., Johannesson, P., Perjons, E., Zdravkovic, J.: Value and Goal Driven Design of E-Services. In: Int’l Conf. on E-Business Eng. (ICEBE 2007). IEEE Press (2007)
Gordijn, J., Akkermans, H., van Vliet, H.: Business Modelling Is Not Process Modelling. In: Mayr, H.C., Liddle, S.W., Thalheim, B. (eds.) ER Workshops 2000. LNCS, vol. 1921, pp. 40–51. Springer, Heidelberg (2000)
Ilayperuma, T., Zdravkovic, J.: Exploring Business Value Models from the Inter-Organizational Collaboration Perspective. In: ACM Symposium on Applied Computing (SAC), pp. 99–105 (2010)
Kotler, P.J.: Marketing Management, 7th edn. Prentice-Hall, Englewood Cliffs (1991)
The Wall Street Journal (January 25, 2012), http://online.wsj.com/article/SB10001424052702303661904576454353768550280.html
Apple (January 26, 2012), http://www.apple.com/pr/library/2012/01/19Apple-Reinvents-Textbooks-with-iBooks-2-for-iPad.html
Schwartz, S.H.: Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries. In: Zanna, M. (ed.) Advances in Experimental Social Psychology, vol. 25, pp. 1–62. Academic Press, San Diego (1992)
International Organization for Standardization: ISO/IEC 42010 in: Systems and Software Engineering — Architecture Description (2011)
Wieringa, R., Gordijn, J., van Eck, P.: Value-Based Business-IT Alignment in Networked Constellations of Enterprises. In: 1st Int’l Workshop on Requirements Engineering for Business Need and IT Alignment, REBNITA (2005)
Weigand, H., Johannesson, P., Andersson, B., Bergholtz, M., Edirisuriya, A., Ilayperuma, T.: On the Notion of Value Object. In: Martinez, F.H., Pohl, K. (eds.) CAiSE 2006. LNCS, vol. 4001, pp. 321–335. Springer, Heidelberg (2006)
Afuah, A., Tucci, C.: Internet Bus. Models and Strategies. McGraw Hill, Boston (2003)
Rokeach, M.: The Nature of Human Values. The Free Press, New York (1973)
Rokeach, M.: Beliefs, Attitudes and Values. Jossey-Bass, San Francisco (1968)
Puohiniemi, M.: Values, Consumer Attitudes, and Behaviour: An application of Schwartz’s value theory to the analysis of consumer behaviour and attitudes in two national samples, Research report, University of Helsinki (1995)
Schwartz, S.H., Melech, G., Lehmann, A., Burgess, S., Harris, M., Owens, V.: Extending the cross-cultural validity of the theory of basic human values with a different method of measurement. J. of Cross-Cultural Psychology 35(2), 519–542 (2001)
Epstein, M., Manzoni, J.F.: Implementing corporate strategy—from Tableaux de Bord to Balanced Scorecards. European Management J. 16(2), 190–203 (1998)
Maslow, A.H.: A Theory of Human Motivation. Psychological Rev. 50(4), 370–396 (1943)
McClelland, D.C.: Human Motivation. Cambridge University Press (1988)
Svee, E.O., Giannoulis, C., Zdravkovic, J.: Modeling Business Strategy: a Consumer Value Approach. In: Proceedings of Practice of Enterprise Modeling (PoEM 2011), Oslo, Norway, pp. 69–81 (2011)
Parasuraman, A., Zeithaml, V.A., Berry, L.L.: SERVQUAL: A multiple-item scale for measuring consumer perceptions. J. of Retailing 64(1), 12–40 (1988)
Schwartz, S.H.: Basic human values: Their content and structure across countries. In: Tamayo, A., Porto, J.B. (eds.) Valores e comportamento nas organizacões (Values and behavior in organizations), pp. 21–55. Vozes, Petrópolis (2005)
Leclerc, F., Schmitt, H.H., Dubé, L.: Waiting Time and Decision Making: Is Time Like Money? J. Consumer Research 22, 110–119 (1995)
The Open Group (October 31, 2011), http://pubs.opengroup.org/architecture/togaf9-doc/arch/
Jonkers, H., van Burren, R., Arbab, F., de Boer, F., Bonsangue, M.M., Bosma, H., ter Doest, H.: Towards a language for coherent enterprise architecture descriptions. In: 7th IEEE International EDOC Conference (EDOC 2003). IEEE Computer Society, Brisbane (2003)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Svee, EO., Zdravkovic, J., Giannoulis, C. (2012). Consumer Value-Aware Enterprise Architecture. In: Cusumano, M.A., Iyer, B., Venkatraman, N. (eds) Software Business. ICSOB 2012. Lecture Notes in Business Information Processing, vol 114. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30746-1_5
Download citation
DOI: https://doi.org/10.1007/978-3-642-30746-1_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-30745-4
Online ISBN: 978-3-642-30746-1
eBook Packages: Computer ScienceComputer Science (R0)