Abstract
Business strategy, understood as the set of choices implemented in order to achieve long-term goals [1], or as identified through SWOT Analysis [2], to which reference is so frequently made during periods of economic boom, was surpassed during the 1970s and 80s by strategic planning [3] and strategic management. The current situation of the IKEA store in Bari (Apulia, Italy) may be understood within this framework. The objective of the present study is, therefore, to identify possible reasons for the likelihood of different consumption patterns and choices by particular groups of individuals in a Primary Market Area.
The contribution is the result of joint reflections by the authors, with the following contributions attributed to P. Perchinunno (chapter 3.1, 3.2 and 4), and to D. Schirone (chapter 1, 2, 3.3, 3.4 and 5).
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Perchinunno, P., Schirone, D.A. (2012). Cluster Analysis for Strategic Management: A Case Study of IKEA. In: Murgante, B., et al. Computational Science and Its Applications – ICCSA 2012. ICCSA 2012. Lecture Notes in Computer Science, vol 7334. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31075-1_7
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DOI: https://doi.org/10.1007/978-3-642-31075-1_7
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