Abstract
In early years, customers’ preferences were not taken into account for planning of package tours, and instead the price was considered as the top priority. Customers could have limited alternatives based on only few packages plans and prices. However, the enterprises of package tour have faced the difficult challenge of what are the package tours the tourist wants. This research provides a service evaluation model for package tours. The model could be applied to satisfy tourists’ needs and to provide mass customized services by value oriented operation instead of traditional price ones. In addition, this research proposes six package tours which applies the guideline of travel mode choices and divides the regional package tours into three transportation tools (bus tour, railroad tour, and private vehicle tour) and four tour modes (Shopping and cuisine, nature experience, culture exploring, and specific events) in the Nantou area of Taiwan.
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Lin, CL. (2012). Determine the Service Value Position for Package Tour Plan Based on a Novel MCDM Approach. In: Jiang, H., Ding, W., Ali, M., Wu, X. (eds) Advanced Research in Applied Artificial Intelligence. IEA/AIE 2012. Lecture Notes in Computer Science(), vol 7345. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31087-4_75
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DOI: https://doi.org/10.1007/978-3-642-31087-4_75
Publisher Name: Springer, Berlin, Heidelberg
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