Abstract
Audio Description makes films, shows and TV programs accessible to visually impaired audience. It is expensive so wide adoption of this technology is not practical. Canadian Radio-television and Telecommunications Commission requires that broadcaster describes a minimum of four hours of primetime programming a week. Production companies do not see any incentives to move beyond the required minimum. This paper investigates the possibility of making AD profitable by making a described movie, show or program attractive to all kind of audiences including visually impaired. We argue that AD can become a revenue generation product widely adopted by production companies.
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Sade, J., Naz, K., Plaza, M. (2012). Enhancing Audio Description: A Value Added Approach. In: Miesenberger, K., Karshmer, A., Penaz, P., Zagler, W. (eds) Computers Helping People with Special Needs. ICCHP 2012. Lecture Notes in Computer Science, vol 7382. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31522-0_40
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DOI: https://doi.org/10.1007/978-3-642-31522-0_40
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-31521-3
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