Abstract
Customer Attrition is a function of customer transaction and service related characteristics and also a combination of cancellation and switching to a competitor. This paper first presents a risk prediction framework for bank customer attrition. A risk prediction approach and a combined sporadic risk prediction model are then proposed to support decision making of financial managers. Real world experiments validate the proposed framework, approach and model and show the positive results for bank customer attrition prediction and marketing decision making.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Parasuraman, A.: Reflections on gaining competitive advantage through customer value. Journal of the Academy of Marketing Science 25(2), 154–161 (1997)
Larivière, B., Van den Poel, D.: Predicting customer retention and profitability by using random forests and regression forests techniques. Expert Systems with Applications 29(2), 472–484 (2005)
Wouter, B., Van den Poel, D.: Customer base analysis: Partial defection of behaviorally-loyal clients in a non-contractual FMCG retail setting. European Journal of Operational Research 164(1), 252–268 (2005)
Ganesh, J., Arnold, M., Reynolds, K.: Understanding the customer base of service providers: An examination of the differences between switchers and stayers. Journal of Marketing 64, 65–87 (2000)
Hung, S.-Y., Yen, D.C., Wang, H.-Y.: Applying data mining to telecom churn management. Expert Systems with Applications 31(3), 515–524 (2006)
Jonathan, B., Van den Poel, D.: CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services. Expert Systems with Applications 32(2), 277–288 (2006)
Baesens, B., Viaene, S., Van den Poel, D., Vanthienen, J., Dedene, G.: Bayesian neural network learning for repeat purchase modelling in direct marketing. European Journal of Operational Research 138(1), 191–211 (2002)
Au, T., Li, S., Ma, G.: Applying and evaluating models to predict customer attrition using data mining techniques. Journal of Comparative International Management 6(1) (2003)
Reinartz, W., Krafft, M., Hoyer, W.D.: The customer relationship management process: Its measurement and impact on performance. Journal of Marketing Research 41(3), 293–305 (2004)
Peacock, P.R.: Data mining in marketing. Marketing Management, 9–18 (Winter 1998)
Ang, L., Buttle, F.: Customer retention management processes: A quantitative study. European Journal of Marketing 40(1/2), 83–99 (2006)
Anita, P., Van den Poel, D.: Incorporating sequential information into traditional classification models by using an element/position-sensitive SAM. Decision Support Systems 42(2), 508–526 (2005)
Ma, G., Li, S.: and 1994). Applications of the survival analysis techniques in modeling customer retention. In: Workbook for the 4th and 5th Advanced Research Techniques Forums, American Marketing Association (1993-1994)
Kass, G.: An exploratory technique for investigating large quantities of categorical data. Applied Statistics 29, 119–127 (1980)
Hosmer, D.W., Lemeshow, S.: Applied logistic regression. Wiley, New York (2000)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Lin, H., Zhang, G. (2012). Risk Prediction Framework and Model for Bank External Fund Attrition. In: Greco, S., Bouchon-Meunier, B., Coletti, G., Fedrizzi, M., Matarazzo, B., Yager, R.R. (eds) Advances on Computational Intelligence. IPMU 2012. Communications in Computer and Information Science, vol 297. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31709-5_18
Download citation
DOI: https://doi.org/10.1007/978-3-642-31709-5_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-31708-8
Online ISBN: 978-3-642-31709-5
eBook Packages: Computer ScienceComputer Science (R0)