Skip to main content
SpringerLink
Log in
Book cover

International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction

SBP 2013: Social Computing, Behavioral-Cultural Modeling and Prediction pp 75–82Cite as

Reconstructing Online Behaviors by Effort Minimization

  • Conference paper

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 7812))

Abstract

Much social interaction is moving online, offering new opportunities to analyze and understand fundamental patterns of human social behavior. One of the challenges in using this data is lack of direct observations of users’ online activity in typical datasets. Building on the idea that people conserve their efforts in their online behavior, we develop a generic procedure for inferring user online behavior from their observable interactions with online objects and apply it to data from a social news website. We estimate which pages the users have seen and what stories they have observed. We test the effectiveness of this method in increasing the accuracy of a regression model that attempts to predict the number of votes a story is expected to receive, and show that the method can significantly increase the precision of these regressions.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Leskovec, J., Huttenlocher, D., Kleinberg, J.: Predicting positive and negative links in online social networks. In: Proceedings of the 19th International Conference on World Wide Web. ACM (2010)

    Google Scholar 

  2. Steeg, G.V., Ghosh, R., Lerman, K.: What stops social epidemics? arXiv preprint arXiv:1102.1985 (2011)

    Google Scholar 

  3. Oken Hodas, N., Lerman, K.: How visibility and divided attention constrain social contagion. arXiv:1205.2736v2 (2012)

    Google Scholar 

  4. Sakamoto, Y., Ishiguro, M., Kitagawa, G.: Akaike information criterion statistics. D. Reidel, Dordrecht (1986)

    MATH  Google Scholar 

  5. Rijsbergen, C.J.: Information Retrieval, 2nd edn. Butterworths, London (1979)

    Google Scholar 

  6. Salganic, M.J., Dodds, P.S., Watts, D.J.: Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market. Science 311, 854–856 (2006)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Grado Department of Industrial and Systems Engineering, Virginia Tech, Northern Virginia Center, Falls Church, VA, 22043, USA

    Armin Ashouri Rad & Hazhir Rahmandad

Authors
  1. Armin Ashouri Rad
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Hazhir Rahmandad
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Applied Physics Laboratory, Research and Exploratory Development Department, Johns Hopkins University, 11100 Johns Hopkins Road, 20723, Laurel, MD, USA

    Ariel M. Greenberg  & Nathan D. Bos  & 

  2. Center for Social Complexity, Department of Computational Social Science, Krasnow Institute for Advanced Study, George Mason University, 4400 University Drive, 22030, Fairfax, VA, USA

    William G. Kennedy

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Ashouri Rad, A., Rahmandad, H. (2013). Reconstructing Online Behaviors by Effort Minimization. In: Greenberg, A.M., Kennedy, W.G., Bos, N.D. (eds) Social Computing, Behavioral-Cultural Modeling and Prediction. SBP 2013. Lecture Notes in Computer Science, vol 7812. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37210-0_9

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-37210-0_9

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-37209-4

  • Online ISBN: 978-3-642-37210-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation