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Social Media Communication – Social Media Used Both as a Learning Content and as a Learning Style

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Book cover Transactions on Edutainment X

Part of the book series: Lecture Notes in Computer Science ((TEDUTAIN,volume 7775))

Abstract

Social media are no longer just a private medium for communication. For the last years, a growing number of processes in enterprises are getting penetrated. To prepare students for the enterprises’ requirements it is necessary to familiarise them with current developments in the corporate processes. We assume that the knowledge about concepts and technologies of social media can best be developed if they are used both as a learning content and as a learning style within learning activities. Based on an innovative blended learning arrangement with electronic lectures (e-lectures) and problem-based case study work in the virtual classroom, this paper develops a research design to identify success metrics of e-lectures and to discuss the utility of e-lectures for problem-based case study work, thus supporting our assumption.

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Author information

Authors and Affiliations

  1. Chair of Marketing, Especially Multimedia-Marketing, Hochschule für Technik und Wirtschaft, PF 120701, 01008, Dresden, Germany

    Jana Riedel & Ralph Sonntag

  2. Chair of Business Informatics, Especially Information Management, Technische Universität Dresden, 01062, Dresden, Germany

    Romy Wolff, Corinna Jödicke & Eric Schoop

Authors
  1. Jana Riedel
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  2. Romy Wolff
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  3. Corinna Jödicke
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  4. Eric Schoop
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  5. Ralph Sonntag
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Editor information

Editors and Affiliations

  1. Digital Media and HCI Research Center, Hangzhou Normal University, Hangzhou, China

    Zhigeng Pan

  2. Graduate School of Media Design, Keio University, 4-1-1 Hiyoshi, Kohoku-ku, 223-8526, Yokohama-city, Kanagawa, Japan

    Adrian David Cheok

  3. University of Education, Weingarten, Germany

    Wolfgang Müller

  4. Rhine-Waal University of Applied Sciences, Kamp-Lintfort, Germany

    Ido Iurgel

  5. Austrian Research Institute for Artificial Intelligence (OFAI), Freyung 6/6, 1010, Vienna, Austria

    Paolo Petta

  6. Fraunhofer Institut for Computer Graphics Research IGD, Joachim-Jungius-Str. 11, 18059, Rostock, Germany

    Bodo Urban

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© 2013 Springer-Verlag Berlin Heidelberg

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Riedel, J., Wolff, R., Jödicke, C., Schoop, E., Sonntag, R. (2013). Social Media Communication – Social Media Used Both as a Learning Content and as a Learning Style. In: Pan, Z., Cheok, A.D., Müller, W., Iurgel, I., Petta, P., Urban, B. (eds) Transactions on Edutainment X. Lecture Notes in Computer Science, vol 7775. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37919-2_16

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  • DOI: https://doi.org/10.1007/978-3-642-37919-2_16

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-37918-5

  • Online ISBN: 978-3-642-37919-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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