Abstract
Agile methodologies are a good approach towards mobile application development because of their similar characteristics. While many popular agile methodologies have proven to be effective for developing software, they still need to be adapted to suit the specific needs of the development of mobile apps oriented to mass markets. We present an agile software development process specifically targeted for the development of mass-market applications. The main characteristic of this process is that it includes marketing activities because they are crucial to properly promote a mass-market application. This paper also measures the agility of this process through exploring what we are actually doing on our development team. This process has been followed and refined for over two years in the development of the institutional apps at Carlos III University of Madrid and it is currently in validation.
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Heredia, A., Esteban-Santiago, R., Garcia-Guzman, J., de Amescua, A. (2013). Mass-Market Application Development Using Agile Techniques: How Agile Are We Really?. In: McCaffery, F., O’Connor, R.V., Messnarz, R. (eds) Systems, Software and Services Process Improvement. EuroSPI 2013. Communications in Computer and Information Science, vol 364. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39179-8_23
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DOI: https://doi.org/10.1007/978-3-642-39179-8_23
Publisher Name: Springer, Berlin, Heidelberg
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