Abstract
This paper presents a solution to the problem of speeding in male young drivers. This paper outlines the design of a persuasive mobile application that aims at reducing speeding behavior by providing various incentives. The application targets both weak and strong habit drivers between the age of 18 and 26. Early results show an overall acceptance of the application, mainly due to its unique rewarding mechanism, and its ability to demonstrate the actual speeding behavior with major impact on safety, fuel costs, environment, and possible fine costs. Results further indicate a behavior change for weak habit drivers and attitude change for strong habit drivers.
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Bergmans, A., Shahid, S. (2013). Reducing Speeding Behavior in Young Drivers Using a Persuasive Mobile Application. In: Kurosu, M. (eds) Human-Computer Interaction. Applications and Services. HCI 2013. Lecture Notes in Computer Science, vol 8005. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39262-7_61
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DOI: https://doi.org/10.1007/978-3-642-39262-7_61
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