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The Importance of the Business Idea for New Venture Creation in the Software Industry

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Book cover Software Business. From Physical Products to Software Services and Solutions (ICSOB 2013)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 150))

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Abstract

Entrepreneurial activity, especially the creation of new companies in the growing information and communication technology sector, is of high importance to foster an economy’s growth. However, despite calls for research to investigate why young people decide to start their own business, there is a lack of research to identify the role of the Business Idea in this context. In this paper, we conceptualize the construct “Business Idea” and test its influence on the intention to start a company in the software industry by drawing on the Theory of Planned Behavior. Empirical evidence from a survey among information technology students (N=402) shows that the Business Idea is a major driver for the intention to found a company. The study thus contributes to a better understanding of the factors driving the intention to start a new company in general and the Business Idea’s importance in particular.

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Author information

Authors and Affiliations

  1. Institute for Information Systems and New Media, Ludwig-Maximilians-Universität München, Ludwigstraße 28, 80539, Munich, Germany

    Natalie Kaltenecker, Christian Hoerndlein & Thomas Hess

Authors
  1. Natalie Kaltenecker
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  2. Christian Hoerndlein
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  3. Thomas Hess
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Editor information

Editors and Affiliations

  1. University of Stuttgart, Stuttgart, Germany

    Georg Herzwurm

  2. University of Potsdam, Potsdam, Germany

    Tiziana Margaria

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Kaltenecker, N., Hoerndlein, C., Hess, T. (2013). The Importance of the Business Idea for New Venture Creation in the Software Industry. In: Herzwurm, G., Margaria, T. (eds) Software Business. From Physical Products to Software Services and Solutions. ICSOB 2013. Lecture Notes in Business Information Processing, vol 150. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39336-5_15

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  • DOI: https://doi.org/10.1007/978-3-642-39336-5_15

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-39335-8

  • Online ISBN: 978-3-642-39336-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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