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The Personal Web pp 151–184Cite as

The SmarterContext Ontology and Its Application to the Smart Internet: A Smarter Commerce Case Study

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 7855))

Abstract

In the smart internet interactions must be situation-aware and smart. That is, they must be realized with awareness of, and adaptation to users’ individual and collective context situations. Therefore, context management is crucial to deliver contents and services that are relevant to the user’s matters of concern. This paper presents the SmarterContext ontology, our semantic web approach to context representation and reasoning applicable to user-centric domains of the smart internet. We illustrate the application of the SmarterContext ontology using a personal web case study based on IBM’s smarter commerce initiative. This case study demonstrates how our ontology supports context representation and reasoning to improve the relevance of retailer offers with respect to shopper situations. Our ontology is the core of the SmarterContext infrastructure, our context management solution that exploits user web interactions as sources of meaningful personal context information, and empowers users to control context gathering and provisioning.

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Author information

Authors and Affiliations

  1. University of Victoria, Victoria, Canada

    Norha M. Villegas & Hausi A. Müller

  2. Icesi University, Cali, Colombia

    Norha M. Villegas

  3. IBM Canada CAS Research, Toronto, Canada

    Norha M. Villegas

Authors
  1. Norha M. Villegas
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  2. Hausi A. Müller
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Editor information

Editors and Affiliations

  1. Dept. of Mechanical and Industrial Engineering, Universtiy of Toronto, 5 King’s College Road, M5S 3G8, Toronto, Canada

    Mark Chignell

  2. School of Computing, Queen’s University, 25 Union Street, K7L 2N8, Kingston, ON, Canada

    James R. Cordy

  3. Department of Mechanical and Industrial Engineering, University of Toronto, 5 King’s College Road, M5S 3G8, Toronto, ON, Canada

    Ryan Kealey

  4. Centre for Advances Study (CAS), IBM Canada Software Laboratory, 8200 warden Avenue, L6G 1C7, Markham, ON, Canada

    Joanna Ng

  5. Department of Computer Science and Electrical Engineering, University of Maryland at Baltimore County, 1000 Hilltop Circle, Baltimore, MD, USA

    Yelena Yesha

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Villegas, N.M., Müller, H.A. (2013). The SmarterContext Ontology and Its Application to the Smart Internet: A Smarter Commerce Case Study. In: Chignell, M., Cordy, J.R., Kealey, R., Ng, J., Yesha, Y. (eds) The Personal Web. Lecture Notes in Computer Science, vol 7855. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39995-4_8

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  • DOI: https://doi.org/10.1007/978-3-642-39995-4_8

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-39994-7

  • Online ISBN: 978-3-642-39995-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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