Abstract
This article presents an evaluation framework for user preference research. Web application was implemented to verify this framework. Interrelated influence of three main aspects of the website - usability, aesthetics and information part - is demonstrated in a performed experiment. Surprisingly, the perception of aesthetics was most significantly influenced by the quality of two remaining factors. The original hypothesis was, that the quality of aesthetics will influence the perception of usability and information part. The article also features a parallel comparison approach, which allows within-subject design and two-way performed manipulation of variables.
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Bartuskova, A., Krejcar, O. (2013). Evaluation Framework for User Preference Research Implemented as Web Application. In: Bǎdicǎ, C., Nguyen, N.T., Brezovan, M. (eds) Computational Collective Intelligence. Technologies and Applications. ICCCI 2013. Lecture Notes in Computer Science(), vol 8083. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40495-5_54
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DOI: https://doi.org/10.1007/978-3-642-40495-5_54
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