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The Internet Information Market: The Emerging Role of Intermediaries

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Abstract

This chapter surveys the market for information and information products on the I-Way with a specific focus on marketing information that is generated, collected, and processed and/or marketed /distributed on the Internet. We describe the nature of such information and information products with illustrative examples and highlight the unique features of the Internet information market. We discuss, from economic and social perspectives, the evolution of specific organizational and social structures that are necessary for a thriving information market on the Internet and provide evidence of such trends on the I-Way.

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© 2000 Springer-Verlag Berlin Heidelberg

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Kannan, P.K., Chang, AM., Whinston, A.B. (2000). The Internet Information Market: The Emerging Role of Intermediaries. In: Shaw, M., Blanning, R., Strader, T., Whinston, A. (eds) Handbook on Electronic Commerce. International Handbooks on Information Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-58327-8_27

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  • DOI: https://doi.org/10.1007/978-3-642-58327-8_27

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-67344-6

  • Online ISBN: 978-3-642-58327-8

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