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Information and Communication Technologies in Tourism 2011 pp 151–163Cite as

Destination Marketing and Users’ Appraisal: Looking for the reasons why tourists like a destination

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Abstract

Forum posts written by tourists on travel social media like Trip Advisor report very quick impressions on a trip or give practical indications to prospective tourists. They are usually only a few words long and sketch the author’s global impression about a destination or focus on the aspects of the destination considered the most valuable. In this paper, forum posts are looked at as short argumentative texts, conceived to help prospective tourists make decisions while organizing their trip. A corpus of posts about the Republic of Malta have been investigated to identify the arguments frequently used to support its touristic value; arguments have been later classified and compared with those put forward by the DMO in its official promotion materials.

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Author information

Authors and Affiliations

  1. Webatelier.net Faculty of Communication Sciences, University of Lugano, Switzerland

    Sara Fedele, Silvia De Ascaniis & Lorenzo Cantoni

Authors
  1. Sara Fedele
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  2. Silvia De Ascaniis
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  3. Lorenzo Cantoni
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Editor information

Editors and Affiliations

  1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, China

    Rob Law

  2. European Tourism Research Inst. (ETOUR), Mid Sweden University, Östersund, Sweden

    Matthias Fuchs

  3. Faculty of Computer Science, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy

    Francesco Ricci

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© 2011 Springer-Verlag/Wien

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Fedele, S., De Ascaniis, S., Cantoni, L. (2011). Destination Marketing and Users’ Appraisal: Looking for the reasons why tourists like a destination. In: Law, R., Fuchs, M., Ricci, F. (eds) Information and Communication Technologies in Tourism 2011. Springer, Vienna. https://doi.org/10.1007/978-3-7091-0503-0_13

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  • DOI: https://doi.org/10.1007/978-3-7091-0503-0_13

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-7091-0502-3

  • Online ISBN: 978-3-7091-0503-0

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