Abstract
Online travellers may exhibit distinct traveller behaviour in different travelling decisions. Their requirements are the primary considerations for E-marketing strategies and services provided to these online users. An investigation was recently conducted to understand the outbound tourism preferences of Chinese online travellers. By comparing the survey results with another similar study from Chinese general population, some differentiation aspects of online travellers are identified and then tailor-made E-marketing strategies are proposed for the fast growing population of Chinese outbound tourists through online channels.
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Wu, E.H.C., Law, R., Zhang, C. (2012). Electronic Marketing for China Outbound Tourism: Implications from Chinese Online Travellers. In: Fuchs, M., Ricci, F., Cantoni, L. (eds) Information and Communication Technologies in Tourism 2012. Springer, Vienna. https://doi.org/10.1007/978-3-7091-1142-0_32
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DOI: https://doi.org/10.1007/978-3-7091-1142-0_32
Publisher Name: Springer, Vienna
Print ISBN: 978-3-7091-1141-3
Online ISBN: 978-3-7091-1142-0