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Information and Communication Technologies in Tourism 2012 pp 379–390Cite as

A study of Hospitality and Travel-Related Deals on Hong Kong Group-buying Websites

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Abstract

This study investigates the impact of the features of hospitality and travel-related group-buying deals and the group-buying websites on the sales of the deals. Empirical results reveal that the number of Facebook fans of the group-buying site is the most important factor in contributing to the sales. The special offer price for the deal has an inverse relationship with the sales. The numbers of aggregation group-buying sites featuring the deal and the length of coupon redemption period also have a significantly positive relationship with sales. If the deal belongs to the category of Chinese quick service restaurant, hotel/accommodation, travel package, and spa/beauty, this will have a negative impact to the sales of the deal.

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Author information

Authors and Affiliations

  1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong

    Ada Lo, Joey Wu & Rob Law

Authors
  1. Ada Lo
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  2. Joey Wu
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  3. Rob Law
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Editor information

Editors and Affiliations

  1. Faculty of Human Sciences, Mid Sweden University, Östersund, Sweden

    Matthias Fuchs

  2. Faculty of Computer Science, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy

    Francesco Ricci

  3. Faculty of Communication Sciences, Università della Svizzera Italiana, Lugano, Switzerland

    Lorenzo Cantoni

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© 2012 Springer-Verlag/Wien

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Lo, A., Wu, J., Law, R. (2012). A study of Hospitality and Travel-Related Deals on Hong Kong Group-buying Websites. In: Fuchs, M., Ricci, F., Cantoni, L. (eds) Information and Communication Technologies in Tourism 2012. Springer, Vienna. https://doi.org/10.1007/978-3-7091-1142-0_33

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  • DOI: https://doi.org/10.1007/978-3-7091-1142-0_33

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-7091-1141-3

  • Online ISBN: 978-3-7091-1142-0

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