Skip to main content
SpringerLink
Log in
Book cover

Lectures in E-Commerce pp 77–101Cite as

Defining Internet Readiness for the Tourism Industry: Concepts and Case Study

  • Chapter

Abstract

Integrating emerging technologies into the organizational fabric is a prerequisite for capturing the full benefits of the new tourism e-economy. However, most tourism organizations are still struggling with the adoption of Internet technologies and are far from reaching a stage of highly effective technology use. This paper proposes a measurement model of Internet Readiness that incorporates the concepts of stages of effective technology use and organizational capacity to change. A case study conducted among American convention and visitors bureaus serves as a first empirical test of the model and provides management implications as well as directions for future research.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Adams, C., Adams, B. (1995) The birth of transformation. Executive Excellence 12(12): 15

    Google Scholar 

  • Arthur Andersen Consulting (2000) Survey of small and mid-sized businesses. Trends for 2000. http://www.arthurandersen.com/resource2.nsf/ AssetsByDescription/SSMB 2000EnterpriseGroup/$file/SSMB_2000.pdf

    Google Scholar 

  • Baker, M., Sussmann, S., Welch, S. (1999) Information Technology management. In: Brotherton B. (ed.) The Handbook of Contemporary Hospitality Management Research. John Wiley & Sons, New York, pp. 397–413

    Google Scholar 

  • Breuer, J. E. (1989) Orchestrating Culture Shock: What Happens When Companies Must Change. Inform 3(4): 11,46

    Google Scholar 

  • Bruce, B. C., Rubin, A (1993) Electronic Quills: A Situated Evaluation of Using Computers for Writing in Classrooms. http://www.lis.uiuc.edu/~chip/pubs/Equills/intro.shtml

    Google Scholar 

  • Brynjolfsson, E. (1993) The Productivity Paradox of Information Technology. Communications of the ACM 36(12): 67–77

    Google Scholar 

  • Burt, R. S. (1998) The Network Structure of Social Capital. University of Chicago (unpublished)

    Google Scholar 

  • Contractor, N. S., Wasserman, S., Faust, K. (1999) Testing multi-level, multi-theoretical hypotheses about networks in 21 st century organizational forms: An analytic framework and empirical example. http://www.spcomm.uiuc.edu:1000/contractor/pstarpaper.html

    Google Scholar 

  • Contractor, N. S., Stohl, C., Monge, P., Flanagin, A, Fulk, J. (2000) Communication in the Global Workplace: Advanced E-Quad Collaboration Tools to Support Multi-University Cooperative Learning and Teaching. Working paper, University of Illinois

    Google Scholar 

  • Davis, S., Meyer, C. (1998) It’s all a blur. Executive Excellence 15(9): 11–12

    Google Scholar 

  • Day, G. S. (1998) Organizing for Interactivity. J Interactive Marketing 12(1): 47–53

    Article  Google Scholar 

  • DeLisi, P. S. (1990) Lessons from the Steel Axe: Culture, Technology, and Organizational Change. Sloan Management Review 32(1): 83–93

    Google Scholar 

  • Denison, D. R. (1990) Corporate Culture and Organizational Effectiveness. John Wiley & Sons, New York

    Google Scholar 

  • Dun & Bradstreet (2000) D&B study shows seven out of 10 U.S. small businesses now have Internet access. http://www.dnb.com/newsview/0500news8.htm

    Google Scholar 

  • Drucker, P. F., Dyson, E., Handy, C., Saffo, P., Senge, P. M. (1997) Looking Ahead: Implications of the Present. Harvard Business Review 75(5): 18–32

    Google Scholar 

  • Evans, P., Wurster, T. S. (1999) Blown to Bits. Harvard Business School Press, Boston, MA

    Google Scholar 

  • Fesenmaier, D. R, Leppers, A. W., O’Leary, J. T. (1999) Developing a knowledge-based tourism marketing information system. Information Technology in Tourism 2(1): 31–44

    Google Scholar 

  • Finerry, T. (1997) Evolutionary thinking about business change. People Management 3(20): 60

    Google Scholar 

  • Forrester (2000) The eBusiness Voyage. http://www.forrester.com

    Google Scholar 

  • Garvin, D. A. (1998) Building a Learning Organization. Harvard Business Review on Knowledge Management. Harvard Business School Press, Boston, MA

    Google Scholar 

  • Greengard, S. (1998) Will your culture support KM? Workforce 77(10): 93–94

    Google Scholar 

  • Gretzel, U., Fesenmaier, D. R (2000) Assessing the Capaciry of American Convention and Visitors Bureaus to Effectively Use Internet Technologies — A Pilot Study. National Laboratory for Tourism and eCommerce. Universiry of Illinois, Urbana-Champaign

    Google Scholar 

  • Gretzel, U., Yuan, Y., Fesenmaier, D. R. (2000) Preparing for the new economy: Advertising and change in destination marketing organizations. J Travel Research 39(2): 146–156

    Article  Google Scholar 

  • Hackman, M. Z., Johnson, C. E. (1996) Leadership — A communication perspective, 2nd edn. Waveland Press, Prospect Heights, IL

    Google Scholar 

  • Hanson, W. (2000) Principles of Internet Marketing. South-Western College Publishing, Cincinnati, Ohio

    Google Scholar 

  • Hartman, A., Sifonis, J. (2000) Net ready. Strategies for success in the E-conomy. McGrawHill, New York

    Google Scholar 

  • Hassard, J., Sharifi, S. (1989) Corporate Culture and Strategic Change. J General Management 15(2): 4–19

    Google Scholar 

  • Huffington, C., Cole, C. F., Brunning, H. (1997) A manual of organizational development: The psychology of change. Psychological Press/International Universities Press, Madison, CT

    Google Scholar 

  • Kanter, R. M. (1998) Change-adept organizations. Executive Excellence 15(8): 4

    Google Scholar 

  • Lewis, B. (1998) Managing change is not enough: You must create a culture that embraces it. InfoWorld 20(45): 105

    Google Scholar 

  • Linder, J. C. (1985) Computers, Corporate Culture and Change. Personnel J 64(9): 49–55

    Google Scholar 

  • Mackiewicz, A. (1994) The successful corporation of the year 2000. The Economist Intelligence Unit, New York

    Google Scholar 

  • Madnick, S. E. (1987) Perspectives on the Effective Use, Planning, and Impact ofInformation Technology. In: Madnick, S. E. (ed.) The Strategic Use of Information Technology. Oxford Universiry Press, New York, pp. 3–14

    Google Scholar 

  • Mariotti, J. L. (1997) Continuous change. Executive Excellence 14(10): 8

    Google Scholar 

  • Markus, M. L., Benjamin, R.I. (1997) Are you gambling on a magic bullet? Computerworld 32(42): C1–C11

    Google Scholar 

  • Modahl, M. (2000) Now or Never — How companies must change today to win the battle for Internet consumers. Harper Business, New York

    Google Scholar 

  • Orlikowski W. J., Yates, J., Okamura, K., Fujimoto, M. (1999) Shaping Electronic Communication: The Metastructuring of Technology in the Context of Use. In: DeSanctis, G., Fulk, J. (eds.) Shaping Organization Form: Communication, Connection, and Communiry. Sage Publications, Thousand Oaks, CA, pp. 133–171

    Google Scholar 

  • Poon, A. ( 1993) Tourism, Technology and Competitive Strategies. CAB International, Oxon, UK

    Google Scholar 

  • Prokesch, S. E. (1997) Unleashing the Power of Learning. Harvard Business Review 75(5): 147–168

    Google Scholar 

  • Rossetti, D. K., DeZoort, F. A. (1989) Organizational Adaptation to Technology Innovation. Advanced Management J 54(4): 29–33

    Google Scholar 

  • Senge, P., Kleiner A., Roberts, C., Ross, R., Roth, G., Smith, B. (1999) The Dance of Change. Doubleday, New York

    Google Scholar 

  • Scott Morton, M. S. (1991) The corporation of the 1990s: information technology and organizational transformation. Oxford University Press, New York

    Google Scholar 

  • Sheldon, P. J. (1997) Tourism Information Technology. CAB International, New York

    Google Scholar 

  • Shukla, M. (1997) Competing through knowledge: Building a learning organization. Response Books, New Delhi, India

    Google Scholar 

  • Steck, R. N. (1993) Don’t Automate - Informate. D&B Reports 42(4): 42–43 (19)

    Google Scholar 

  • Thorp, J. (1998) The Information Paradox. McGraw-Hill, Toronto

    Google Scholar 

  • Timmers, P. (2000) Electronic Commerce and the e-conomy. Lecture Series “E-commerce”. Vienna University for Economics and Business Administration. http://wwwi.wuwien.ac.at/Studium/ Abschnitc2/LVA_ss00/LectureSeries.html

    Google Scholar 

  • Van de Ven, A. H. (1991) Managing the process of organizational innovation. Changing and Redesigning Organizations. Oxford University Press, New York

    Google Scholar 

  • Vandenbosch, B., Ginzberg, M. J. (1997) Lotus Notes and collaboration: Plus ça Change. J Management Information Systems 13(3): 65–81

    Google Scholar 

  • Venkatesh, V., Davis, F. D. (2000) A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science 46: 186–204

    Article  Google Scholar 

  • Waterman, R. H. (1990) Adhocracy: The Power to Change. Whittle Direct Books, Knoxville, Tenn

    Google Scholar 

  • Watkins, W. M. (1998) Technology and Business Strategy: Getting the Most Out of Technological Assets. Greenwood Publishing Group, Westport, Connecticut

    Google Scholar 

  • Werthner, H., Klein, S. (1999) Information Technology and Tourism — A Challenging Relationship. Springer, Wien New York

    Book  Google Scholar 

  • Wober, K., Gretzel, U. (2000) Tourism Managers’ Adoption of Marketing Decision Support Systems. J Travel Research 39(2): 172–181

    Article  Google Scholar 

  • Yuan, Y. Y., Fesenmaier, D. R., Xia, L., Gratzer, M. (1999) The Use ofInternet and Intranet In American Convention and Visitors Bureaus. In: Buhalis, D., Schertler, W. (eds.) Information and Communication Technologies in Tourism 1999. Springer, Wien New York, pp. 365–375

    Google Scholar 

  • Yuan, Y. Y., Gretzel, U., Fesenmaier, D. R. (2000) Managing Innovation: The Use of Internet Technology by American Convention and Visitors Bureaus and Factors Affecting Its Implementation. University of Illinois, Working Paper

    Google Scholar 

  • Zeira, Y., Avedisian, J. (1989) Organizational Planned Change: Assessing the Chances for Success. Organizational Dynamics 17(4): 31–45

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. National Laboratory for Tourism and E-Commerce, University of Illinois, Urbana Champaign, USA

    U. Gretzel & D. R. Fesenmaier

Authors
  1. U. Gretzel
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. D. R. Fesenmaier
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. University of Trento and ITC-irst, via Sommarive, Povo-Trento, Italy, I-38050

    Hannes Werthner

  2. 25 South Dutcher Street (2nd floor), Irvington, USA, NY, 10533

    Martin Bichler

Rights and permissions

Reprints and permissions

Copyright information

© 2001 Springer-Verlag Wien

About this chapter

Cite this chapter

Gretzel, U., Fesenmaier, D.R. (2001). Defining Internet Readiness for the Tourism Industry: Concepts and Case Study. In: Werthner, H., Bichler, M. (eds) Lectures in E-Commerce. Springer, Vienna. https://doi.org/10.1007/978-3-7091-6213-2_4

Download citation

  • DOI: https://doi.org/10.1007/978-3-7091-6213-2_4

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-83623-1

  • Online ISBN: 978-3-7091-6213-2

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics

Search

Navigation