Zusammenfassung
The case study partner M-ALPHA is a service provider, specialized in implementing and maintaining call centers for support of digital and white goods. The company works with large companies in these industries and provides call center based solutions for them all over Europe. At the time of analysis, M-ALPHA had nine foreign locations and two locations in Germany, which were covering 24 languages. From preliminary interviews, it became clear that their main reason for the internationalization of services can be drawn back to the principle of following their clients abroad. Most of the clients of M-ALPHA are pursuing partner consolidation programs, i.e., they are reducing the number of partners and are remaining with only two or three partners for each service area or region. M-ALPHA is already one of those selected partners. Subsequently, MALPHA is focusing on staying preferred partner of its clients.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Hummel, B. (1997): Internationale Standortentscheidung, Rudolf Haufe, Freiburg 1997.
Kinkel, S. (2004): Erfolgskritische Standortfaktoren ableiten: Eine erfahrungsbasierte Auswahlhilfe. In: Erfolgsfaktor Standortplanung. Ed.: Kinkel, S. Springer, Berlin 2004, pp. 49–73.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Bennewitz, S., Reuter, U., Prilla, M., Burr, W., Herrmann, T. (2011). Systematic Service Internationalization Processes: The Case of M-ALPHA. In: Böhmann, T., Burr, W., Herrmann, T., Krcmar, H. (eds) Implementing International Services. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6445-8_11
Download citation
DOI: https://doi.org/10.1007/978-3-8349-6445-8_11
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-1577-1
Online ISBN: 978-3-8349-6445-8
eBook Packages: Business and EconomicsBusiness and Management (R0)