Skip to main content

The Internationalization Process in Service Companies

  • Chapter
Implementing International Services

Zusammenfassung

Various kinds of services account for approximately 30-35 per cent of world trade. Internationalization of service companies is consequently an important research field, yet there are very few published studies on the subject. In this chapter, we present results from a study of ten Scandinavian service companies representing different industries such as instance insurance, security, and consulting companies.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Bateson, J.E.G.; Hoffman, K.D. (1992): Managing services marketing, Dryden Press, London 1992.

    Google Scholar 

  • Douglas, S.P.; Wind, Y. (1987): The Myth of Globalization. In: Columbia Journal of World Business, Vol. 22 (1987) 4, pp. 19–29.

    Google Scholar 

  • Edvardsson, B. (1990a): Management Consulting: Towards a Successful Relationship. In: International Journal of Service Industry Management, Vol. 1 (1990) 3, pp. 4–19.

    Article  Google Scholar 

  • Edvardsson, B. (1990b): Service Production and Services Marketing in Manufacturing Companies. Paper presented at the 1st International Research Seminar in Service Management, La Londe Les Maures, France 1990.

    Google Scholar 

  • Edvardsson, B.; Edvinsson, L.; Nyström, H. (1993): Internationalisation in Service Companies. In: The Service Industries Journal, Vol. 13 (1993) 1, pp. 80–97.

    Article  Google Scholar 

  • Edvardsson, B.; Gustafsson, A.; Roos, I. (2005): Service portraits in Service Research: A Critical Review. In: International Journal of Service Industry Management, Vol. 16 (2005) 1, pp. 107–121.

    Article  Google Scholar 

  • Edvinsson, L. (1981): Some Aspects on Export of Services (Working Paper 1982:2), University of Stockholm, 1981.

    Google Scholar 

  • Edvinsson, L. (1986): Organizational development for international services marketing. In: Creativity in Services Marketing: What's New, What Works, What's Developing. Ed.: Venkatesan, V.; Schmalensee, D.M.; Marshall, C. American Marketing Association Services Proceedings, Chicago, IL, USA 1986, pp. 27–30.

    Google Scholar 

  • Edvinsson, L. (1987): The New Business Focus. In: The Service Industries Journal, Vol. 7 (1987) 2, pp. 195–206.

    Article  Google Scholar 

  • Glaser, B.G.; Strauss, A.L. (1968): The Discovery of Grounded Theory, Aldine, Chicago, IL, USA 1968.

    Google Scholar 

  • Grönroos, C. (2008): Service Logic Revisited: Who Creates Value? And Who Co-creates? In: European Business Review, Vol. 20 (2008) 4, pp. 298–314.

    Article  Google Scholar 

  • Grönroos, C.; Gummesson, E. (1985): Service marketing: Nordic School Perspectives, Department of Business Administration, University of Stockholm, Stockholm, Sweden 1985.

    Google Scholar 

  • Levitt, T. (1983): The Globalization of Markets. In: Harvard Business Review, Vol. 1983 (1983) May-June, pp. 92–102.

    Google Scholar 

  • Lusch, R.F.; Vargo, S.L.; O'Brien, M. (2007): Competing through Service: Insights from Service-dominant Logic. In: Journal of Retailing, Vol. 83 (2007) 1, pp. 5–18.

    Article  Google Scholar 

  • Nyström, H. (1979): Creativity and Innovation, John Wiley & Sons, Chichester, UK 1979.

    Google Scholar 

  • Nyström, H. (1990): Technological and Market Innovation: Strategies for Product and Company Development, John Wiley & Sons, Chichester, UK 1990.

    Google Scholar 

  • Ricks, D.A. (1983): Big Business Blunders: Mistakes in Multinational Marketing, Irwin Professional Publishing, Homewood, IL, USA 1983.

    Google Scholar 

  • Sasser, W.E.; Olsen, R.P.; Wyckoff, D.D. (1978): Management of Service Operations: Text, Cases, and Readings, Allyn and Bacon, London, UK 1978.

    Google Scholar 

  • Vargo, S.L.; Lusch, R.F. (2004): Evolving to a New Dominant Logic for Marketing. In: Journal of Marketing, Vol. 68 (2004) 1, pp. 1–17.

    Article  Google Scholar 

  • Vargo, S.L.; Lusch, R.F. (2008): Service-dominant Logic: Continuing the Evolution. In: Journal of the Academy of Marketing Science, Vol. 36 (2008) 1, pp. 1–10.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Edvardsson, B., Edvinsson, L., Nyström, H. (2011). The Internationalization Process in Service Companies. In: Böhmann, T., Burr, W., Herrmann, T., Krcmar, H. (eds) Implementing International Services. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6445-8_2

Download citation

Publish with us

Policies and ethics