Abstract
Recently personal data is attractive for the companies to use for marketing and provide a personalized service. However, it is difficult for individuals to access these data, and they don’t have any means to benefit from their own records. To solve these problems, we suggested framework for handling personal data to give the power back to individuals. Especially we focus on buying information, to build this framework, we conducted survey research how to handle it. In this paper, to build this framework to give rewards back to individual without any stress, we discussed about a new digital signage system.
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Nakagawa, Y., Matsuda, Y., Ogi, T. (2016). Personalized Information Service Model that Reflects Individual’s Will. In: Maeno, T., Sawatani, Y., Hara, T. (eds) Serviceology for Designing the Future. ICServ 2014. Springer, Tokyo. https://doi.org/10.1007/978-4-431-55861-3_23
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DOI: https://doi.org/10.1007/978-4-431-55861-3_23
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