Abstract
Perception measuring and perception management is an emerging approach in the area of product management. Cognitive, psychological, behavioral and neurological theories, tools and methods are being employed for a better understanding of the mechanisms of a consumer’s attitude and decision processes. Software is also being defined as a product, however this kind of product is significantly different from all other products. Software products are intangible and it is difficult to trace their characteristics which are strongly dependant on a dynamic context of use.
Understanding customer’s cognitive processes gives an advantage to the producers aiming to develop products “winning the market”. Is it possible to adopt theories, methods and tools for the purpose of software perception, especially software quality perception? The theoretical answer to this question seems to be easy, however in practice the list of differences between software products and software projects hinders the analysis of certain factors and their influence on the overall perception.
In this article the authors propose a method and describe a tool designed for the purpose of research regarding perception issues of software quality. The tool is designed to defeat the above stated problem, adopting the modern behavioral economics approach.
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Hofman, R. (2010). An Approach to Measuring Software Quality Perception. In: Sobh, T., Elleithy, K. (eds) Innovations in Computing Sciences and Software Engineering. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-9112-3_52
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DOI: https://doi.org/10.1007/978-90-481-9112-3_52
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