Abstract
The present work develops the analysis of two strategic maps. One is based on the principles of Compensatory Fuzzy Logic (CFL) and the other studies Organizational Culture. The research is applied with a quali-quantitative approach and it studies the case of a software development company with the use of a technical procedure and a documentary base with the application of interviews and questionnaires. It concludes that the strategic maps based on and Organizational Culture are robust methodologies that identify and prioritize strategic variables. There is also an interrelationship amongst them in their consideration of important behavioral aspects. With this it was possible to analyze strategic aspects of the companies in a more complex and realistic way.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
C. Ciupak, A. Vanti, A. Balloni, R. Espin and J. Marx-Gómez, Jorge. Informational analysis involving application of complex information system in Advanced Techniques in Computing Sciences and Software Engineering Elleithy, Khaled (Ed.) 2010, ISBN: 978-90-481-3659-9. Published in International Joint Conferences on Computer, Information, and Systems Sciences, and Engineering. CISSE, 2008.
A.A. Vanti, R. Espin, A. Schripsema and D. Goyer, “The Importance of Objectives and Strategic Lagging and Leading Indicators in the Chain Import and Export Process using the Fuzzy Logic System”. Proceddings in ACM (SIGMIS)-CPR, Claremont, USA, 2006, pp. 190-197.
R. Espin, E. Fernández , G. Mazcorro, J. Marx-Gómez and M. Lecich ‘Compensatory Logic: A fuzzy normative model for decision making’. Investigación Operativa. Universidad de la Habana.Vol 27, 2, (2006). pp. 188-197.
R. Espin and A. A. Vanti. “Administração Lógica: um estudo de caso em empresa de comercio exterior”. Base Revista de Administração de Contabilidade da Unisinos, São Leopoldo, p. 4-22, ago, 2005.
E. Turban, R. Sharda, J. Aronson and D. King. Business Intelligence. A managerial approach. New Jersey: Pearson Education, 2008.
S. Johann. Gestão da cultura corporativa: como as organizações de alto desempenho gerenciam sua cultura organizacional. Porto Alegre: Saraiva, 2004.
M. E. Freitas Cultura organizacional: formação, tipologias e impactos. São Paulo: Makron, McGraw-Hill, 1991.
R. Dagnino, E. Gomes, G. Costa, G. Stefanuto, S. Meneghel and T. Scalcu. Gestão estratégica da inovação: metodologias para análise e implementação. São Paulo: Cabral Editora e Livraria Universitária, 2002.
S. Johann. Gestão da cultura organizacional. Apostila FGV Management -SIGA -Sistema de Informação e Gestão Acadêmica, da Fundação Getúlio Vargas, RJ, FGV, 2008.
Infostore Consultoria Ltda. Disponível em http://www.infostoreinf.com.br> Acesso em 10 mar. 2009.
R. Kaplan and D. Norton. The Balanced Scorecard: Translating Strategy into Action. Mass, 1996.
R. KAPLAN and D. NORTON, Strategy Maps. HBS Press, 2004.
G. Morgan. Images of organization. London: SAGE Publications, 1996.
R. Sprague and H. WATSON. Decision Support Systems. Putting Theory in Practice .Prentice-Hall 1993.
K. Andrews. The Concept of Corporate Strategy. Dow Jones Irwin. 1974.
P. Wright, M. Kroll and J. Parnell. Strategic Management: concepts. USA: Prentice Hall, Inc., 1998
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2010 Springer Science+Business Media B.V.
About this paper
Cite this paper
de Camargo Silveira, M., Link, B., Johann, S., Vanti, A.A., Andrade, R.E. (2010). Analysis of Strategic Maps for a Company in the Software Development Sector. In: Sobh, T., Elleithy, K. (eds) Innovations in Computing Sciences and Software Engineering. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-9112-3_88
Download citation
DOI: https://doi.org/10.1007/978-90-481-9112-3_88
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-90-481-9111-6
Online ISBN: 978-90-481-9112-3
eBook Packages: Computer ScienceComputer Science (R0)