Abstract
Gamification is a collection of game-design-origin know-how that facilitates service engagement. It is used in a wide range of applications, marketing, enterprise management, and education. The positive side of gamification provides useful tools for improving engagement. At the same time, there are negative sides of gamification when it is used excessively or maliciously. The author proposes the concept of gamification literacy.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Reference
McGonigal J (2011) Reality is broken: why games make us better and how they can change the world. The Penguin Group, New York
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media Dordrecht(Outside the USA)
About this paper
Cite this paper
Yamakami, T. (2013). Gamification Literacy: Emerging Needs for Identifying Bad Gamification. In: Park, J., Ng, JY., Jeong, HY., Waluyo, B. (eds) Multimedia and Ubiquitous Engineering. Lecture Notes in Electrical Engineering, vol 240. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6738-6_49
Download citation
DOI: https://doi.org/10.1007/978-94-007-6738-6_49
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-6737-9
Online ISBN: 978-94-007-6738-6
eBook Packages: EngineeringEngineering (R0)