Abstract
We propose a novel method of through which employees can identify and rank the images of the ideal leaders of an organization. In many companies, despite discussion of the images of leaders, it is difficult to hide differences in how different individuals recognize those images. Past research on leaders has not answered these questions. To clarify differences in recognition, we apply the persona technique. The persona technique was started in the user interface field of computer software development, and has spread to the product development field. The proposed method uses the following procedure: (1) set persona characters with various attributes, (2) assign the attribute values by the orthogonal design technique, (3) design questionnaires, (4) get questionnaire data on the personas from subjects, (5) evaluate the data recorded on respondent questionnaires. Using the proposed method, we successfully detected the ordering of different employee images of organization leaders.
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Notes
- 1.
Cohen [10] shows that Cohen's delta of 0.08 (equivalent to r-squared of 0.138) suggests big difference (as large as the difference of average IQ between PhD students and undergraduate students). Therefore, our outcomes (r-squared of 0.35 and 0.29) show considerably strong effect on the subjects’ preference of the leaders’ competency.
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Sasaki, Y., Kunigami, M., Yoshikawa, A., Terano, T. (2014). Uncovering Hidden Characteristics of Your Business Leaders. In: Uden, L., Wang, L., Corchado Rodríguez, J., Yang, HC., Ting, IH. (eds) The 8th International Conference on Knowledge Management in Organizations. Springer Proceedings in Complexity. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7287-8_40
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DOI: https://doi.org/10.1007/978-94-007-7287-8_40
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