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The Principle of Purpose Limitation and Big Data

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New Technology, Big Data and the Law

Abstract

In recent years, Big Data has become a dominating trend in information technology. As a buzzword, Big Data refers to the analysis of large data sets in order to find new correlations—for example, to find business or political trends or to prevent crime—and to extract valuable information from large quantities of data. As much as Big Data may be useful for better decision-making and risk or cost reduction, it also creates some legal challenges. Especially where personal data is processed in Big Data applications such methods must be reconciled with data protection laws and principles. Those principles need some further analysis and refinement in the light of technical developments. Particularly challenging in that respect is the key principle of “purpose limitation.” It provides that personal data must be collected for specified, explicit and legitimate purposes and not further processed in a way incompatible with those purposes. This may be difficult to achieve in Big Data scenarios. At the time personal data is collected, it may still be unclear for what purpose it will later be used. However, the blunt statement that the data is collected for (any possible) Big Data analytics is not a sufficiently specified purpose. Therefore, this contribution seeks to offer a closer analysis of the principle of purpose limitation in European data protection law in the context of Big Data applications in order to reveal legal obstacles and lawful ways to handle such obstacles.

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Notes

  1. 1.

    Turner et al. (2014); Cavanillas et al. (2015), p. 3.

  2. 2.

    Kanellos (2016).

  3. 3.

    Kanellos (2016).

  4. 4.

    Kanellos (2016).

  5. 5.

    See http://www.abida.de and http://www.sobigdata.eu/ for further information.

  6. 6.

    See, e.g., Zech (2012); Grützmacher (2016), pp. 485–495.

  7. 7.

    See, e.g., Bundeskartellamt, Autorité de la concurrence (2016); Körber (2016), pp. 303–310; pp. 348–356.

  8. 8.

    European Parliament and the Council (1995) Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

  9. 9.

    European Parliament and the Council (2016), Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

  10. 10.

    Laney (2001).

  11. 11.

    Curry (2015), p. 30.

  12. 12.

    Laney (2001).

  13. 13.

    An overview of the different Big Data definitions can be found in Curry (2015), p. 31.

  14. 14.

    Article 29 WP, p. 9.

  15. 15.

    Article 8 (2) ECHR lists national security, public safety or the economic wellbeing of the country, for the prevention of disorder or crime, for the protection of health or morals, or for the protection of the rights and freedoms of others.

  16. 16.

    Article 29 WP, p. 7.

  17. 17.

    Council of Europe Committee of Ministers (1973) Resolution (73) 22 on the protection of privacy of individuals vis-à-vis electronic data banks in the private sector, adopted on 26 Sept 1973.

  18. 18.

    Council of Europe Committee of Ministers (1973) Resolution (74) 29 on the protection of privacy of individuals vis-à-vis electronic data banks in the public sector, adopted on 20 Sept 1974.

  19. 19.

    Principle 2 (c).

  20. 20.

    Council of Europe (1981) Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data, Strasbourg 28 Jan 1981.

  21. 21.

    Council of Europe (1981) Explanatory Report to the Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data, Strasbourg 28 Jan 1981.

  22. 22.

    OECD (1980) Annex to the recommendation of the Council of 23 September 1980: Guidelines governing the protection of privacy and transborder flows of personal data.

  23. 23.

    OECD (2013) Recommendation of the Council concerning Guidelines governing the Protection of Privacy and Transborder Flows of Personal Data [C(80)58/FINAL, as amended on 11 July 2013 by C(2013)79].

  24. 24.

    Recital 8 Directive 95/46/EC.

  25. 25.

    Article 29 WP, p. 15.

  26. 26.

    Article 29 WP, p. 3.

  27. 27.

    Article 29 WP, p. 15.

  28. 28.

    Article 29 WP, p. 15.

  29. 29.

    Article 29 WP, p. 13.

  30. 30.

    Article 29 WP, p. 16; Ehmann and Helfrich (1999), p. 113.

  31. 31.

    Article 29 WP, p. 16.

  32. 32.

    Article 29 WP, p. 16.

  33. 33.

    Article 29 WP, p. 51.

  34. 34.

    Article 29 WP, p. 51.

  35. 35.

    Article 29 WP, p. 51.

  36. 36.

    OLG Frankfurt/M., Judgment 17 Dec 2015—6 U 30/15; LG Berlin, Judgement 19 Nov 2013—15 O 402/12; OLG Celle, Judgement 14 Nov 1979—3 U 92/79.

  37. 37.

    See, e.g., Metschke and Wellbrock (2002), pp. 27–28.

  38. 38.

    Article 7 (a) and Article 8 (2) (a) Directive 95/46/EC.

  39. 39.

    Metschke and Wellbrock (2002), pp. 27–28.

  40. 40.

    Article 29 WP, p. 17.

  41. 41.

    Article 29 WP, p. 20.

  42. 42.

    WMA General Assembly (2013) WMA Declaration of Helsinki—Ethical Principles for Medical Research Involving Human Subjects.

  43. 43.

    Council for International Organizations of Medical Sciences (CIOMS), WHO (2008) International Ethical Guidelines for Biomedical Research Involving Human Subjects.

  44. 44.

    Article 29 WP, p. 21.

  45. 45.

    Article 29 WP, p. 21.

  46. 46.

    National implementations of Article 7 and Article 8 Directive 95/46/EC provide legal grounds for processing personal data.

  47. 47.

    Article 29 WP, p. 3.

  48. 48.

    Article 29 WP, p. 28.

  49. 49.

    Beyleveld (2004), p. 9.

  50. 50.

    Article 29 WP, p. 28.

  51. 51.

    Article 29 WP, pp. 30–32; Metschke and Wellbrock (2002), p. 16.

  52. 52.

    Article 29 WP, p. 29.

  53. 53.

    Article 29 WP, p. 21.

  54. 54.

    Article 29 WP, p. 21.

  55. 55.

    Article 29 WP, pp. 23–27.

  56. 56.

    Article 29 WP, p. 40, e.g., example 15: mobile phone locations help inform traffic calming measures, p. 66.

  57. 57.

    Werkmeister and Brandt (2016), p. 237.

  58. 58.

    Article 29 WP, p. 16.

  59. 59.

    Annex 3 of the Article 29 WP Opinion 03/2013 on purpose limitation gives a number of examples to illustrate purpose specification.

  60. 60.

    OLG Frankfurt/M., Judgment 17 Dec 2015-6 U 30/15; LG Berlin, Judgement 19 Nov 2013–15 O 402/12; OLG Celle, Judgement 14 Nov 1979—3 U 92/79.

  61. 61.

    Bretthauer (2016), p. 272; Wolff (2016) margin number 19.

  62. 62.

    In the UK, broad consent is accepted in some instances (MRC 2011, p. 6). The legal situation in Germany is still unsettled in this regard. German courts (e.g., OLG Celle, Judgement 14 Nov 1979—3 U 92/79) have viewed the use of a broader forms of consent critically in non-medical fields of peronal data processing and it is unsure how this will be translated in medical research. The Data Protection Authorities of the Land Berlin and the Land Hessen seem not to require a consent restricted to a particular research project, but the data subject must be able to gain an idea for what research projects his data will be used for (see Metschke and Wellbrock 2002, p. 27). The working group “Biobanking” published a model broad consent form for biobanks based on recommendations of the National/German Ethics Council (Arbeitskreis Medizinischer Ethikkommissionen in der Bundesrepublik Deutschland e.V. (2013)).

  63. 63.

    Bretthauer (2016), p. 272; Wolff (2016) margin number 20.

  64. 64.

    Bretthauer (2016), p. 272.

  65. 65.

    Handelsblatt Research Institute (2014), p. 14.

  66. 66.

    Handelsblatt Research Institute (2014), p. 14; Martini (2014), p. 7; Roßnagel et al. (2016), p. 123.

  67. 67.

    Raabe and Wagner (2016), p. 437; Handelsblatt Research Institute (2014), p. 14; Martini (2014), p. 15; Dix (2016), p. 60.

  68. 68.

    Article 29 WP, pp. 46–47.

  69. 69.

    Article 29 WP, pp. 46–47.

  70. 70.

    Article 29 WP, p. 46.

  71. 71.

    Information Commissioner’s Office (2014).

  72. 72.

    Mayer-Schönberger and Padova (2016), p. 324.

  73. 73.

    Recitals 5–9 of Regulation (EU) 2016/679; Mayer-Schönberger and Padova (2016), pp. 323–324.

  74. 74.

    Article 99 (2) Regulation (EU) 2016/679.

  75. 75.

    Mayer-Schönberger and Padova (2016), p. 325.

  76. 76.

    Mayer-Schönberger and Padova (2016), p. 324.

  77. 77.

    Article 20 Regulation (EU) 2016/679.

  78. 78.

    Article 17 Regulation (EU) 2016/679.

  79. 79.

    Article 33 Regulation (EU) 2016/679.

  80. 80.

    Article 25 Regulation (EU) 2016/679.

  81. 81.

    Schaar (2016), pp. 224–225.

  82. 82.

    See elaborations made in footnote 15.

  83. 83.

    Werkmeister and Brandt (2016), p. 237.

  84. 84.

    European Commission (2012) Proposal for a Regulation of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation) (COM/2012/011 final—2012/0011 (COD)).

  85. 85.

    Albrecht (2016), p. 36.

  86. 86.

    This shows that the criteria catalogue is not excluding other appropriate considerations.

  87. 87.

    Raabe and Wagner (2016), p. 438; Marnau (2016), p. 432.

  88. 88.

    Article 29 WP, pp. 66–67.

  89. 89.

    Article 29 WP, p. 25; The Article 29 Working Party had investigated a considerable number of examples for further processing which is compatible and non-compatible. See Article 29 WP, pp. 51–69.

  90. 90.

    Dix (2016), pp. 60–61; Sarunski (2016), p. 427; Boehme-Neßler (2016), p. 422; Bretthauer (2016), p. 271.

  91. 91.

    Mayer-Schönberger and Padova (2016), p. 326.

  92. 92.

    Mayer-Schönberger and Padova (2016), p. 327.

  93. 93.

    Mayer-Schönberger and Padova (2016), p. 327.

  94. 94.

    Article 29 WP, pp. 27–33.

  95. 95.

    Article 9 (1) Regulation (EU) 2016/679 defines special categories of personal data as personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation.

  96. 96.

    Article 9 (2) (a) Regulation (EU) 2016/679. For personal data that do not qualify as special categories of personal data in the sense of Article 9 (1) Regulation (EU) 2016/679, Article 6 (1) (a) Regulation (EU) 2016/679 states that processing of such data shall be lawful if the data subject has given consent to the processing of his or her personal data for one or more specific purposes. The standard for explicit consent remains the same as under the Data Protection Directive with the result that, for example, implied consent interpreted out of the data subject’s conduct is not enough for an explicit consent in the sense of Article 9 (2) (a) Regulation (EU) 2016/679, but may be a sufficient legal basis for the processing of non-sensitive personal data in the sense of Article 6 Regulation (EU) 2016/679 (see Maldoff 2016).

  97. 97.

    Recital 33 Regulation (EU) 2016/679.

  98. 98.

    Article 29 WP, p. 46.

  99. 99.

    European Union Agency for Network and Information Security (ENISA) (2005), pp. 17–18.

  100. 100.

    European Union Agency for Network and Information Security (ENISA) (2005), pp. 17–18.

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Acknowledgements

This work has been supported by the EU project SoBigData (http://www.sobigdata.eu/) which receives funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No. 654024 and the German national project ABIDA (http://www.abida.de/) which has been funded by the Bundesminsterium für Bildung und Forschung (BMBF). The authors would like to thank Marc Stauch for his valuable support.

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Forgó, N., Hänold, S., Schütze, B. (2017). The Principle of Purpose Limitation and Big Data. In: Corrales, M., Fenwick, M., Forgó, N. (eds) New Technology, Big Data and the Law. Perspectives in Law, Business and Innovation. Springer, Singapore. https://doi.org/10.1007/978-981-10-5038-1_2

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