Abstract
User generated contents in a very big number is freely available on different social media sites now a day. Companies to increase their competitive advantages keep an eye on their competing companies and closely analyze the data that are generated by their customers on their social media sites. In this article the study is going to integrate the several techniques using a framework to analyze and make a comparison of social media content from the business competitors. The techniques include the competitive analysis, data mining and sentiment analysis. Specifically, this article is going to analyze the three big brands of sports shoe (Adidas, Nike, and Puma) and will compare the competitive analysis among them on social media sites. When analyzing these three big brands the study found some similarities among their social media usage. This article discusses the suggestions of study and provides the strong recommendations for helping businesses to develop better business strategies.
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Ahmad, I., Ali, T., Nazir, A., Kamal, S. (2019). Social Media Competitive Analysis of Shoe Brands on Customer Experiences. In: Bajwa, I., Kamareddine, F., Costa, A. (eds) Intelligent Technologies and Applications. INTAP 2018. Communications in Computer and Information Science, vol 932. Springer, Singapore. https://doi.org/10.1007/978-981-13-6052-7_18
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DOI: https://doi.org/10.1007/978-981-13-6052-7_18
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