Abstract
The new media marketing is to implement the enterprise’s soft-penetration business strategy in the form of new media. New media are used to express and disseminate ideas, ideas, and concepts that enable consumers to recognize, to achieve product sales and branding. This paper discusses the development of network marketing mode, promotion channels and strategies under the new media marketing environment, analyzes the opportunities and challenges faced by enterprises, and puts forward some countermeasures from two aspects of the government and enterprises. This paper presents research on development strategy of e-commerce network marketing based on new media marketing mode.
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Acknowledgements
This paper is supported by Science and technology project of Henan Province (152102210123, 142102210475).
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Wang, T., Zhu, L. (2020). Development Strategy of E-Commerce Network Marketing Based on New Media Marketing Mode. In: Huang, C., Chan, YW., Yen, N. (eds) Data Processing Techniques and Applications for Cyber-Physical Systems (DPTA 2019). Advances in Intelligent Systems and Computing, vol 1088. Springer, Singapore. https://doi.org/10.1007/978-981-15-1468-5_51
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DOI: https://doi.org/10.1007/978-981-15-1468-5_51
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