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Proceedings of the First International Conference on Advanced Data and Information Engineering (DaEng-2013) pp 479–487Cite as

The Comparison of CRM Model: a Baseline to Create Enterprise Architecture for Social CRM

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Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 285))

Abstract

Precise CRM implementation for companies certainly affects the business survival of a company because it will relate to the maintenance of good and right relationship with the customers which will make their loyalty improves. There are numerous models/frameworks of CRM which is widely known today. By making comparison between these models, we can make exact and useful deliverables to identify crucial points in building Social CRM model/framework. To harmonize business with the Information Technology, we need to create enterprise architecture that suit the company’s situation. The merger of Zachman framework and Architecture for Integrated Information System (ARIS) is viewed as the bridging of Social CRM model/framework with its technology development and information system which will bring success in the implementation process.

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Author information

Authors and Affiliations

  1. School of Information System, Bina Nusantara University, Jakarta, Indonesia

    Meyliana &  Budiardjo

  2. Faculty of Computer Science, University of Indonesia, Depok, Indonesia

    Eko K

Authors
  1. Meyliana
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  2. Budiardjo
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  3. Eko K
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Corresponding author

Correspondence to Meyliana .

Editor information

Editors and Affiliations

  1. Faculty of Computer Science and Information Technology, University of Malaya, Kuala Lumpur, Malaysia

    Tutut Herawan

  2. Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn Malaysia, Batu Pahat, Malaysia

    Mustafa Mat Deris

  3. School of Information Technology, Deakin University, Burwood, Victoria, Australia

    Jemal Abawajy

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© 2014 Springer Science+Business Media Singapore

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Cite this paper

Meyliana, Budiardjo, K, E. (2014). The Comparison of CRM Model: a Baseline to Create Enterprise Architecture for Social CRM. In: Herawan, T., Deris, M., Abawajy, J. (eds) Proceedings of the First International Conference on Advanced Data and Information Engineering (DaEng-2013). Lecture Notes in Electrical Engineering, vol 285. Springer, Singapore. https://doi.org/10.1007/978-981-4585-18-7_54

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  • DOI: https://doi.org/10.1007/978-981-4585-18-7_54

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-4585-17-0

  • Online ISBN: 978-981-4585-18-7

  • eBook Packages: EngineeringEngineering (R0)

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