Abstract
The ongoing rise of the internet, with its online transaction systems, communication tools and social media, poses a serious challenge to more traditional ‘command and control’ business management systems. The internet has enabled new organisations to emerge with unrecognisable business models and unfamiliar management styles. Social web technology and ‘the wisdom of the crowd’ are challenging traditional top-down management, along with new trends including synchronising e-supply chains, and customer personalisation. The computer games industry is particularly reliant on networking, for example with beta testing, when the opinions of game players determine what will be in the final game product. Managers must broker creativity, and permit more communication and innovation among designers and customers. By ‘control-alt-deleting’ from ‘management control’ to ‘creative management’, business managers will become equal to the task of meeting today’s customer expectations, which include real-time response to their views and preferences online, particularly via social media.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Libert B. & Spector, J. (2008) We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business. Prentice Hall, New York, USA
Tonn, J.C. & Follett, M.P. (2003) Creating Democracy, Transforming Management. New Haven: Yale University Press, USA
Wren (2005). The History of Management Thought. Wiley, USA. p.85
Amidon, D. (2003) The innovation superhighway. Taylor & Francis,. p36
Parkinson, C.N. (1965) Parkinson’s Law: or the Pursuit of Progress. Penguin Books Ltd.
Pine. B.J. (1993) Mass Customisation: the New Frontier in Business Competition. Harvard School Press. Mass., USA
Levinson, P. (1999) Digital McLuhan: A Guide to the Information Millennium. Routledge (Int)
Porter, M.E. (1979) ‘How Competitive Forces Shape Strategy’ Harvard Business Review, March/April 1979.
Ireland, D. & Webb, J. (2004) ‘The Ambidextrous Organisation.’ Harvard Business Review. April 2004.
Prahalad, C.K. & Venkatram, R. (2004) The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Publishing. Mass., USA
Silver, J. () ‘How the Web Powers the Rise of a Sharing Economy’ The Observer, 4 April 2013, pp.20–21.
Silver, J. () ‘How the Web Powers the Rise of a Sharing Economy’ The Observer, 4 April 2013, pp.20–21.
BBC News () ‘Ryanair’s O’Leary to End “Abrupt Culture” ‘BBC News, 20 September 2013. http://www.bbc.co.uk/news/business-24177834 [accessed 1 October 2013]
Zokaei, K., Seddon, J. & O’Donovan, B. (2011) Systems Thinking from Heresy to Practice. Palgrave
Liker, J.K. (2004) The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. McGraw-Hill (Int.)
Perkins, J. (2009) Hoodwinked: An Economic Hit Man Reveals Why the Global Economy Imploded–and How to Fix It. Crown Publishing, New York, USA
Boje, D.M. & Rosile, G.A. (2001) ‘Where’s the Power in Empowerment?’ Journal of Applied Behavioral Science 37(1), pp.90–117.
Proyect, L. ‘Revolutionary Politics of Social Networking’ http://louisproyect.org/2010/10/17/revolutionarypolitics-and-social-networking/ [accessed 1 October 2013]
Seddon, J. (2003) Freedom from Command and Control: a Better Way to Make Work Work….the Toyota System for Service Organisations. Vanguard Education Ltd
Author information
Authors and Affiliations
Corresponding author
About this article
Cite this article
Taylor, A., Malone, C. ‘Control-alt-delete’ management: democratisation under the social interaction of the internet. Comput Game J 2, 103–109 (2013). https://doi.org/10.1007/BF03392352
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/BF03392352