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Information Systems Development pp 723–731Cite as

The Information Architecture of E-Commerce: An Experimental Study on User Performance and Preference

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Abstract

Too often, designers of e-commerce web sites use models, concepts, guidelines, and designs that focus on the artifacts while ignoring the context in which the artifacts will be used. Furthermore, the link between culture and usability in web site IA phenomenon is still considered as uncharted area, as it lacks much theoretical consideration. In an effort toward addressing the aforementioned issues, our study provides a theoretical and empirical link between cultural and usability through the application of ‘Venustas’ (Delight) drawn from the architectural field and Hofstede’s cultural dimensions. We use Islamic culture as the case study and report on the experiment to investigate the effect of the IA designs based on the cultural dimensions on e-commerce web sites. The result provides partial empirical support to the theorized link between culture and usability based on the usability measurement on user performance and preference. In addition, practical web site IA cultural design prescriptions are also provided.

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Authors and Affiliations

  1. Department of System Science, Universiti Teknologi, Shah Alam, Malaysia

    Wan Abdul Rahim Wan Mohd Isa, Nor Laila Md Noor & Shafie Mehad

Authors
  1. Wan Abdul Rahim Wan Mohd Isa
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  2. Nor Laila Md Noor
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  3. Shafie Mehad
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Editor information

Editors and Affiliations

  1. Dept. Computer Science, University of Cyprus, Nicosia, Cyprus

    George Angelos Papadopoulos

  2. College of Business & Economics, Dept. Information Technology &, Boise State University, Univesity Dr. 1910, Boise, 83725-1615, Idaho, USA

    Wita Wojtkowski

  3. College of Business & Economics, Dept. Information Technology &, Boise State University, Univesity Dr. 1910, Boise, 83725-1615, Idaho, USA

    Gregory Wojtkowski

  4. Dep. of Information Systems, University of Gdansk, 81-824 Sopot,Polska ul. Armii, Krajowej, 119121, Poland

    Stanislaw Wrycza

  5. University of Maribor, Presernova 11, Kranj, 4000, Slovenia

    Jože Zupancic

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© 2009 Springer Science+Business Media, LLC

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Wan Mohd, W.A.R., Md Noor, N.L., Mehad, S. (2009). The Information Architecture of E-Commerce: An Experimental Study on User Performance and Preference. In: Papadopoulos, G., Wojtkowski, W., Wojtkowski, G., Wrycza, S., Zupancic, J. (eds) Information Systems Development. Springer, Boston, MA. https://doi.org/10.1007/b137171_75

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  • DOI: https://doi.org/10.1007/b137171_75

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  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-0-387-84809-9

  • Online ISBN: 978-0-387-84810-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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