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Presenting a hybrid model in social networks recommendation system architecture development

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Abstract

There are many studies conducted on recommendation systems, most of which are focused on recommending items to users and vice versa. Nowadays, social networks are complicated due to carrying vast arrays of data about individuals and organizations. In today’s competitive environment, companies face two significant problems: supplying resources and attracting new customers. Even the concept of supply-chain management in a virtual environment is changed. In this article, we propose a new and innovative combination approach to recommend organizational people in social networks based on organizational communication and SCM. The proposed approach uses a hybrid strategy that combines basic collaborative filtering and demographic recommendation systems, using data mining, artificial neural networks, and fuzzy techniques. The results of experiments and evaluations based on a real dataset collected from the LinkedIn social network showed that the hybrid recommendation system has higher accuracy and speed than other essential methods, even substantially has eliminated the fundamental problems with such systems, such as cold start, scalability, diversity, and serendipity.

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Abbreviations

RS:

Recommendation systems

SCM:

Supply-chain management

ANN:

Artificial neural networks

CF-RS:

Collaborative filtering RS

D-RS:

Demographic RS

CB-RS:

Content-based RS

DM:

Data mining

ED:

Euclidean distance

MF:

Membership function

MAE:

Mean absolute error

RMSE:

Root mean squared error

FPR:

False-positive rate

TPR:

True-positive rate

OM:

Overlap measure

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Authors and Affiliations

  1. Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

    Abolfazl Zare & Mohammad Reza Motadel

  2. Department of Computer Science, University of Maryland, College Park, MD, USA

    Aliakbar Jalali

Authors
  1. Abolfazl Zare
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  2. Mohammad Reza Motadel
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  3. Aliakbar Jalali
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Correspondence to Abolfazl Zare.

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Zare, A., Motadel, M.R. & Jalali, A. Presenting a hybrid model in social networks recommendation system architecture development. AI & Soc 35, 469–483 (2020). https://doi.org/10.1007/s00146-019-00893-z

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