Abstract
This paper examines a case where Amazon’s cloud-based AI assistant Alexa accidentally ordered a dollhouse for a 6-year-old girl. In the press, the case was defined as a technical recognition problem. Building on this idea, we argue that the dollhouse case helps us to analyze the limits of current AI applications. By drawing on the writings of Gilles Deleuze and François Laruelle, we argue that these limits are not merely technical but more deeply embedded in the structures where the thinking of AI can potentially happen. We point out that AI research has been compromised by the concepts of what constitutes both ‘artificial’ and by what constitutes ‘intelligence’. First, we use the notion of artificial non-intelligence to explain how different modes of digital capitalism such as voice commerce establish limits for AI. Second, we use the notion of non-artificial intelligence to illustrate the limits of associating AI’s modes of thinking with human thought.
Similar content being viewed by others
Notes
“Current Alexa voice-recognition technology cannot distinguish between multiple user voices, so a command or a user interaction can be easily interrupted or misinterpreted,” Irene Lopatovska et al.(Lopatovska 2018, p 2) point out. This is true to the case which we examine, however, it should be noted that currently Alexa already supports voice profiles from different users (Martin 2017). We focus on the event of the dollhouse incident including the discussion that surrounded it and hence we have delimited this new technical feature from our analysis.
A detailed account of the connection between thinking and recognition in the history of philosophy is out of the scope of this article. See Deleuze (2004).
This non-commercial example shows how the sensory wake word functions: https://github.com/Sensory/alexa-rpi and how the recording/listening happens in ‘background’ http://www.sensory.com/products/technologies/trulyhandsfree/.
The republication of the Darthmouth proposal in the AI Magazine (2006) includes the first 5 pages of the original proposal and does not include the “qualifications and interests of the four who proposed the study” (p. 12). The complete proposal which includes Rocherster’s text can be found from John McCarthy’s website maintained by Project JMC (see Rochester 1955).
Deleuze and Laruelle agree on what does not encompass thought, and agree that thought is immanent to its conditions, or that ‘conditions’ and contingency are what structure thought, but they then part ways in how they conceive further of thought and the way it operates on a higher level. The similarity and divergence of Deleuze and Laruelle’s philosophies stems from their concern as philosophers of ‘immanence,’ but diverge drastically regarding the ontological stance of Being and being, which henceforth shapes the premise of how each conceptualizes the role and possibilities of thought and philosophy. Tracing both Deleuze’s and Laruelle’s ontology requires considerable amount of discussion, but has been addressed by many contemporary scholars. For example, Marjorie Gracieuse (2012, 42) writes, ‘Laruelle’s and Deleuze’s common struggle against transcendence should not prevent us from appreciating their radical divergence when it comes to their account of what they both call “immanence” . . . if Deleuze practices a form of “metaphysical entryism,” believing in the possibility of creating new modes of existence by getting out of philosophy by philosophy, Laurelle refuses either to enter philosophy’s speculative and specular circles as well or to adopt a prescriptive standpoint’. Alexander Galloway (2014, 6) has also charted the similarity and divergence of the ontologies of Deleuze and Laruelle in his book Laruelle: Against the Digital, noting “Deleuze’s one is ultimately not differentiated from Being. Rather for Deleuze, a good materialist, the oneness of the one is expressed in all the multiple permutations of Being. Whereas for Laruelle it is impossible for the one to “appear” or even be “voiced” across all multiplicities of being”. Thus, Deleuze and Laruelle have a similar starting point of the immanence of thought, but depart in the manner in which they describe thought ultimately because of their divergent ontologies.” See also Brassier (2003) and Mullarkey (2006).
References
Aciman A (2017) Amazon’s Alexa isn’t the future of AI—it’s a glorified radio clock, and stupid otherwise. Quartz, Feb 3. https://qz.com/900195/amazons-alexa-isnt-the-future-of-ai-its-a-glorified-radio-clock-and-stupid-otherwise/. Accessed 3 Feb 2017
Amazon (2018a) About Placing Orders with Alexa. May 2. https://www.amazon.com/gp/help/customer/display.html?nodeId=201807210. Accessed 2 May 2018
Amazon (2018b) Alexa Skills Kit. May 2. https://developer.amazon.com/alexa-skills-kit. Accessed 2 May 2018
Amazon (2018c) Alexa Terms of Use. March 28. https://www.amazon.com/gp/help/customer/display.html/ref=aw?ie=UTF8&nodeId=201809740. Accessed 2 May 2018
Amazon (2018d) Alexa Voice Service. May 2. https://developer.amazon.com/alexa-voice-service. Accessed 2 May 2018
Amazon (2018e) Designing with AVS. May 2. https://developer.amazon.com/alexa-voice-service/design. Accessed 2 May 2018
Amazon (2018f) Earn Money with Alexa Developer Rewards. May 2. https://developer.amazon.com/alexa-skills-kit/rewards. Accessed 2 May 2018
Amazon (2018g) Interaction Model. May 5. https://developer.amazon.com/docs/alexa-voice-service/interaction-model.html. Accessed 5 May 2018
Amazon (2018h) SpeechRecognizer Interface (v2.0). May 2. https://developer.amazon.com/docs/alexa-voice-service/speechrecognizer.html. Accessed 2 May 2018
Amazon (2018i) What is Conversational AI? December 17. https://developer.amazon.com/alexa-skills-kit/conversational-ai. Accessed 17 Dec 2018
Amazon (2018j) Why Alexa? May 2. https://developer.amazon.com/alexa. Accessed 2 May 2018
Blankenburg J (2018) Which Type of In-Skill Product Is Right for Your Alexa Skill? Alexa Blogs, October 18. https://developer.amazon.com/blogs/alexa/post/d8363a66-99b0-4c4e-bae2-963b8b2c3023/which-type-of-in-skill-product-is-right-for-your-alexa-skill. Accessed 4 June 2019
Bratton B (2016) The stack: on software and sovereignty. MIT Press, Cambridge
Brassier R (2003) Axiomatic heresy: the non-philosophy of François Laruelle. Radical Philos 121:24–35
Bucher T (2013) Objects of intense feeling: the case of the twitter API. Comput Culture (3): http://computationalculture.net/objects-of-intense-feeling-the-case-of-the-twitter-api/. Accessed 4 June 2019
Chun WHK (2011) Programmed visions: software and memory. MIT Press, London
Cassimatis NL (2012) Artificial intelligence and cognitive modeling have the same problem. In: Wang P, Goertzel B (eds) Theoretical foundations of artificial general intelligence. Springer, New York, pp 11–24
Criss D (2017) Who needs Santa? 6-year-old orders dollhouse and cookies from Amazon’s Alexa. CNN, January 5: https://www.cnn.com/2017/01/05/health/amazon-alexa-dollhouse-trnd/index.html. Accessed 4 June 2019
Deleuze G (1990) Logic of sense. The Athlone Press, London
Deleuze G, Felix G (1994) What is Philosophy?. Columbia University Press, New York
Deleuze G (2004) Difference and repetition. Continuum, London
Dupuy J-P (2009) On the origins of cognitive science. MIT Press, Cambridge
Earl J (2017) TV news anchor’s report accidentally sets off viewers’ Amazon’s Echo Dots. CBS News, January 10. https://www.cbsnews.com/news/tv-news-anchors-report-accidentally-sets-off-viewers-amazons-echo-dots/. Accessed 4 June 2019
Fisher M (2009) Capitalist realism: is there no alternative?. John Hunt Publishing, London
Galloway AR (2012) The interface effect. Polity, Cambridge
Galloway AR (2014) Laruelle: against the digital. University of Minnesota Press, Minneapolis
Gracieuse M (2012) Laruelle facing Deleuze: immanence, resistance and desire. In: Mullarkey J, Smith AP (eds) Laruelle and non-philosophy. Edinburgh University Press, Edinburgh
Guzman A (2017) Making AI safe for humans: a conversation with siri. In: Gehl RW, Bakardjieva M (eds) Socialbots and their friends: digital media and the automation of sociality. Routledge, London, pp 69–85
Hackett R (2017) Amazon Echo’s Alexa Went Dollhouse Crazy. Fortune, January 9: http://fortune.com/2017/01/09/amazon-echo-alexa-dollhouse/. Accessed 4 June 2019
Heath A (2017) Amazon’s Jeff Bezos constantly reminds his workers about the biggest enemy: ‘Irrelevance. Followed by excruciating, painful decline’. Business Insider, April 12: http://www.businessinsider.com/read-amazon-ceo-jeff-bezos-2016-letter-to-shareholders-2017-4. Accessed 4 June 2019
Huygens I (2007) Deleuze and cinema: moving images and movements of thought. Image & Narrative, Issue 18. http://www.imageandnarrative.be/inarchive/thinking_pictures/huygens.htm. Accessed 4 June 2019
Karakayali N, Burc K, Idil G (2018) Recommendation systems as technologies of the self: algorithmic control and the formation of music taste. Theor Cult Soc 35(2):3–24
Lambert G (2002) The non-philosophy of Gilles Deleuze. Continuum, New York
Laruelle F (2013a) Philosophy and Non-Philosophy. Trans. Taylor Adkins. Univocal, Minneapolis
Laruelle F (2016) Theory of identities. Trans. Alyosha Edlebi. Columbia University Press, New York
Laruelle F (2013) The transcendental computer: a non-philosophical Utopia”, trans. by Taylor Adkins and Chris Eby. https://speculativeheresy.wordpress.com/2013/08/26/translation-of-f-laruelles-the-transcendental-computer-a-non-philosophical-utopia/. Accessed 4 June 2019
Laruelle F (2013b) The transcendental computer. Trans. Taylor Adkins & Chris Eby. https://speculativeheresy.wordpress.com/2013/08/26/translation-of-f-laruelles-the-transcendental-computer-a-non-philosophical-utopia/. Accessed 18 Dec 2018
Liptak A (2017) Amazon’s Alexa started ordering people dollhouses after hearing its name on TV. The Verge, January 7: https://www.theverge.com/2017/1/7/14200210/amazon-alexa-tech-news-anchor-order-dollhouse. Accessed 4 June 2019
Lopatovska I, Rink K, Knight I, Raines K, Cosenza K, Williams H, Sorsche P, Hirch D, Li Q (2018) A Martinez. Talk to me: Exploring user interactions with the Amazon Alexa. J Librariansh Inf Sci 1–14 (Published online before print)
Martin T (2017) How to set up voice profiles on the Amazon Echo. CNET. Oct 12. https://www.cnet.com/how-to/how-to-setup-voice-profiles-on-the-amazon-echo-alexa/. Accessed 17 Dec 2018
McCarthy J, Minsky ML, Rochester N, Shannon CE (2006) A proposal for the Dartmouth summer research project on artificial intelligence. AI Magazine 27(4):12–14
McLuhan M (1995) Media and cultural change. In: McLuhan E, Zingrone F (eds) Essential McLuhan. Anansi Press, Toronto, pp 89–96
Mullarkey J (2006) Post-continental philosophy: an outline. Bloomsbury Publishing
Parisi L (2017) Reprogramming Decisionism. e-flux (85): http://www.e-flux.com/journal/85/155472/reprogramming-decisionism/. Accessed 4 June 2019
Rochester N (1955) Proposal for research by N. Rochester. In: McCarthy J, Minsky ML, Rochester N, Shannon CE (eds.) A proposal for the Dartmouth summer research project on artificial intelligence, pp 7–9. http://jmc.stanford.edu/articles/dartmouth/dartmouth.pdf. Accessed 4 June 2019
Sampson TD (2017) The assemblage brain: sense making in neuroculture. University of Minnesota Press, Minneapolis
Techopedia (2018) Voice Commerce. May 2. https://www.techopedia.com/definition/16612/voice-commerce. Accessed 2 May 2018
Wang P, Goertzel B (2012) Introduction: what is the matter here? In: Wang P, Goertzel B (eds) Theoretical foundations of artificial general intelligence. Atlantis Thinking Machines, vol 4. Atlantis Press, Paris
Acknowledgements
This research project was supported with a grant from the Humanities Institute at the University at Buffalo.
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Karppi, T., Granata, Y. Non-artificial non-intelligence: Amazon’s Alexa and the frictions of AI. AI & Soc 34, 867–876 (2019). https://doi.org/10.1007/s00146-019-00896-w
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s00146-019-00896-w