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A personalized recommendation algorithm based on large-scale real micro-blog data

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Abstract

With the arrival of the big data era, the amount of micro-blog users and texts is constantly increasing, and research on personalized recommendation algorithm for micro-blog texts is becoming more and more urgent. In consideration of the impact of user’s interests, trust transfer, time factor and social network, we proposed a new method for personalized recommendation. The method is based on community discovery, and recommends personalized micro-blog texts for users with the improved user model, which can use the social network of micro-blog platform effectively and optimize the utility function for micro-blog recommendation. Firstly, we used a multidimensional vector to represent the stereoscopic user model. Secondly, we proposed the improved k-means algorithm to extract the local community of users, which was also used to get the recommend micro-blog texts. Finally, the top-n micro-blog contents sorted by the effect function were recommended. We used a large number of real data to verify the algorithm proposed in this paper, and compared our method with some existing algorithms.

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Authors and Affiliations

  1. Beijing Information Science and Technology University, Beijing, 100192, China

    Chaoyi Li & Yangsen Zhang

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  1. Chaoyi Li
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  2. Yangsen Zhang
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Correspondence to Yangsen Zhang.

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Li, C., Zhang, Y. A personalized recommendation algorithm based on large-scale real micro-blog data. Neural Comput & Applic 32, 11245–11252 (2020). https://doi.org/10.1007/s00521-020-05042-y

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  • DOI: https://doi.org/10.1007/s00521-020-05042-y

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