Skip to main content
SpringerLink
Log in

Consumer perceptions of privacy, security and trust in ubiquitous commerce

  • Original Article
  • Published:
Personal and Ubiquitous Computing Aims and scope Submit manuscript

Abstract

Commerce is a rapidly emerging application area of ubiquitous computing. In this paper, we discuss the market forces that make the deployment of ubiquitous commerce infrastructures a priority for grocery retailing. We then proceed to report on a study on consumer perceptions of MyGrocer, a recently developed ubiquitous commerce system. The emphasis of the discussion is on aspects of security, privacy protection and the development of trust; we report on the findings of this study. We adopt the enacted view of technology adoption to interpret some of our findings based on three principles for the development of trust. We expect that this interpretation can help to guide the development of appropriate strategies for the successful deployment of ubiquitous commerce systems.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1

Similar content being viewed by others

References

  1. Ackerman M, Reagle J, Cranor L (2000) Beyond concern: understanding net users’ attitudes about online privacy. In: Vogelsang I, Compaine B (eds) The internet upheaval: raising questions, seeking answers in communications policy. MIT Press, Cambridge, Massachusetts, pp 47–70

    Google Scholar 

  2. Becker LC (1996) Trust as non-cognitive security about motives. Ethics 107(1):43–61

    Article  Google Scholar 

  3. Cahill V, Gray E, Seigneur J-M, Jensen C, Chen Y, Shand B, Dimmock N, Twigg A, Bacon J, English C, Wagealla W, Terzis S, Nixon P, di Marzo Serugendo J, Bryce C, Carbone M, Krukow K, Nielsen M (2003) Using trust for secure collaboration in uncertain environments. IEEE Pervasive Comput 2(3):53–61

    Article  Google Scholar 

  4. Duce H (2002) Message development. Auto-ID confidential briefing. Cambridge, Massachusetts

  5. Fukuyama F (1996) Trust: human nature and the reconstitution of social order. Free Press, New York

    Google Scholar 

  6. Goffman E (1956) The presentation of self in everyday life. Doubleday, New York

    Google Scholar 

  7. Kourouthanassis P, Roussos G (2003) Developing consumer-friendly pervasive retail systems. IEEE Pervasive Comput 2(2):32–39

    Article  Google Scholar 

  8. Martin AJ (1995) Infopartnering: the ultimate strategy for achieving efficient consumer response. Wiley, New York

    Google Scholar 

  9. Orlikowski W, Iacono CS (2001) The truth is not out there: an enacted view of the digital economy. In: Brynjolfsson E, Khim B (eds) Understanding the digital economy: data, tools and research. MIT Press, Cambridge, Massachusetts

    Google Scholar 

  10. Peters HP (2000) From information to attitudes? Thoughts on the relationship between knowledge about science and technology and attitudes towards technologies. In: Dierkes M, Von Grote C (eds) Between understanding and trust: the public, science and technology. Routledge, New York

    Google Scholar 

  11. Pew Internet and American Life Project (2000) Trust and privacy online: why Americans want to rewrite the rules. Pew Internet, 20 August 2000. available at http://www.pewinternet.org/reports_display.asp?r=19

  12. Roussos G, Peterson D, Patel U (2003) Mobile identity management: an enacted view. Int J E-Commerce 8(1):81–100

    Article  CAS  PubMed  Google Scholar 

  13. Roussos G, Kourouthanasis P, Gryazin E, Pryzbliski M, Kalpogiannis G, Giaglis G (2003) Systems architecture for pervasive retail. In: Proceedings of the 18th annual ACM symposium on applied computing (SAC 2003), Melbourne, Florida, March 2003. pp 631–636

  14. Salvador T, Bell G, Anderson K (1999) Design ethnography. Des Manag J 10(4):35–41

    Google Scholar 

  15. Sarma S, Brock DL, Ashton K (2000) The networked physical world: proposals for engineering the next generation of computing, commerce, and automatic-identification. Auto-ID white paper WH-001, MIT, Cambridge, Massachusetts

    Google Scholar 

  16. Solomon RC, Flores F (2003) Building trust. Oxford University Press, New York

    Google Scholar 

  17. Tugendhat E (1986) Self-consciousness and self-determination. MIT Press, Cambridge, Massachusetts

    Google Scholar 

Download references

Acknowledgements

MyGrocer has been partially supported by the European Commission under research contract IST-1999-26238. The MyGrocer Consortium consists of the following members: Nokia Corporation, Procter and Gamble, Unisys Corporation, ATMEL Corporation, Pouliadis Associates Corporation, Athens University of Economics and Business, Helsinki University of Technology, S-Markt and Atlantic Supermarkets.

Author information

Authors and Affiliations

  1. Birkbeck College, University of London, Malet Street, London, WC1E 7HX, UK

    George Roussos

  2. Audience Focus Ltd, 12 Rosslyn Hill, London, NW3 1PH, UK

    Theano Moussouri

Authors
  1. George Roussos
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Theano Moussouri
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to George Roussos.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Roussos, G., Moussouri, T. Consumer perceptions of privacy, security and trust in ubiquitous commerce. Pers Ubiquit Comput 8, 416–429 (2004). https://doi.org/10.1007/s00779-004-0307-6

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s00779-004-0307-6

Keywords

Search

Navigation