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Benefits and challenges of new mobile service development in R&D network

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Abstract

The competitive environment of organizations has changed remarkably in line with rapid technological development and globalization of markets. This has lead to a situation where the amount of resources and knowledge needed in the development of new offerings has become overwhelming for a single organization. Consequently, nowadays organizations—both commercial and non-commercial—are performing research and development activities in networks consisting of multiple types of actors. This is also the case in industries developing new services for consumers’ mobile handhelds. This paper introduces a network view to new mobile service development and argues that a thorough understanding of acting in the network environment is a pre-requisite for successful mobile service creation. This viewpoint is emphasized in an information-rich case study, which describes the formation and operations of a network, which created a new mobile service for a sports team.

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Acknowledgments

The financial support of the National Technology Agency of Finland is gratefully acknowledged. The authors wish to thank the organizations whose invaluable collaboration has made this work possible.

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Authors and Affiliations

  1. Department of Marketing, University of Oulu, P.O. Box 4600, 90014, Oulu, Finland

    Marko T. Heikkinen & Johanna Still

Authors
  1. Marko T. Heikkinen
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  2. Johanna Still
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Corresponding author

Correspondence to Johanna Still.

Additional information

This paper was originally presented at the International Conference on Mobile Business, Sydney, Australia, 11–13 July 2005.

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Heikkinen, M.T., Still, J. Benefits and challenges of new mobile service development in R&D network. Pers Ubiquit Comput 12, 85–94 (2008). https://doi.org/10.1007/s00779-006-0127-y

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