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Exploring the impact of trust information visualization on mobile application usage

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Abstract

Trust allows people to live in a risky and uncertain situation by providing the means to decrease complexity. It is the key to decision making and engaging in usage. Visualizing trust information could thus leverage usage behavior and decisions. This article explores the impact of trust information visualization on mobile application usage with a three-stage experiment conducted in both Finland and China (1) by studying users’ opinions on the importance of mobile applications, (2) by evaluating the impact of a trust indicator on mobile application usage, and (3) by evaluating the impact of a trust/reputation indicator on mobile application usage. Although the results achieved in this study for Finland and China showed small differences on usage willingness and remarkable difference on trust information check willingness, both countries indicated that visualizing the reputation value of an application and/or the individual trust value of a user can assist in mobile application usage with different importance rates. In addition, the article discusses possible reasons for the difference in impact in Finland and China, other impact factors related to mobile application usage, and implications of our experiments with regard to a trust management system for mobile applications.

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Acknowledgments

This work is supported by the Fundamental Research Funds for the Central Universities under Grant K5051201032. The authors would like to thank Prof. Rong Yan’s coordination and help on the work described in this article.

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Authors and Affiliations

  1. The State Key Laboratory of Integrated Services Networks, Xidian University, No. 2 South Taibai Road, Xi’an, 710071, China

    Zheng Yan

  2. Department of Communications and Networking, School of Electrical Engineering, Aalto University, Otakaari 5, 02150, Espoo, Finland

    Zheng Yan

  3. Renmin University of China, No. 59, Zhongguancun Street, Haidian District, Beijing, 100872, China

    Conghui Liu & Guoliang Yu

  4. Department of Mathematics and Statistics, University of Turku, 20014, Turku, Finland

    Valtteri Niemi

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  1. Zheng Yan
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  2. Conghui Liu
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  4. Guoliang Yu
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Correspondence to Zheng Yan.

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Yan, Z., Liu, C., Niemi, V. et al. Exploring the impact of trust information visualization on mobile application usage. Pers Ubiquit Comput 17, 1295–1313 (2013). https://doi.org/10.1007/s00779-013-0636-4

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  • DOI: https://doi.org/10.1007/s00779-013-0636-4

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