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Comparison of affective and semantic priming in different SOA

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Abstract

Researchers have been at odds on whether affective or semantic priming is faster or stronger. The present study selects a series of facial expression photos and words, which have definite emotional meaning or gender meaning, to set up experiment including both affective and semantic priming. The intensity of emotion and gender information in the prime as well as the strength of emotional or semantic (in gender) relationship between the prime and the target is matched. Three groups of participants are employed separately in our experiment varied with stimulus onset asynchrony (SOA) as 50, 250 or 500 ms. The results show that the difference between two types of priming effect is revealed when the SOA is at 50 ms, in which the affective priming effect is presented when the prime has negative emotion. It indicates that SOA can affect the comparison between the affective and semantic priming, and the former takes the priority in the automatic processing level.

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Acknowledgments

This research is supported by the National Natural Science Foundation of China (No. 31271107, 61572076), Humanities and Social Science Project of the China Educational Ministry (11YJC190010), Humanities and Social Science Project of the China Educational Ministry (15YJC190010), China Postdoctoral Science Foundation Grant (No. 2015M570940), BIT Fundamental Research Grant (No. 20150442009).

Author information

Authors and Affiliations

  1. School of Psychology, Liaoning Normal University, No. 850, Huang He Road, Dalian, Liaoning, 116029, China

    Zhongqing Jiang, Qi Wu & Ying Liu

  2. Shanghai Onesmart, Education and Training Co., Ltd, 3F, No. 252, Weining Road, Changning District, Shanghai, 200050, China

    Yuhong Qu

  3. School of Vocational Education, Tianjin University of Technology and Education, No. 1310, Dagunan Road, Hexi District, Tianjin, 300222, China

    Yanli Xiao

  4. Beijing Institute of Technology, No.5 South Zhongguancun, Street, Haidian District, Beijing, 100081, China

    Likun Xia

  5. College of Preschool and Primary Education, Shenyang Normal University, No. 253, Huanghe Beida Street, Shenyang, 110034, China

    Wenhui Li

Authors
  1. Zhongqing Jiang
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  2. Yuhong Qu
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  3. Yanli Xiao
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  4. Qi Wu
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  5. Likun Xia
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  6. Wenhui Li
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  7. Ying Liu
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Corresponding author

Correspondence to Zhongqing Jiang.

Additional information

Handling Editor: Bruno Laeng (University of Oslo).

Reviewers: Giulia Prete (University of Chieti, Italy), Michaela Rohr (Saarland University).

Electronic supplementary material

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Supplementary material 1 (DOC 44 kb)

Appendix

Appendix

See Tables 7, 8, 9, 10, 11 and 12.

Table 7 Participants’ RT and ACC (after subtraction of baseline) under each treatment
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Table 8 ANOVA on RT under different conditions
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Table 9 ANOVA on ACC under different conditions
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Table 10 ANOVA on RT under different conditions at SOA = 50 ms
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Table 11 ANOVA on RT under different conditions at SOA = 250 ms
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Table 12 ANOVA on RT under different conditions at SOA = 500 ms
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Jiang, Z., Qu, Y., Xiao, Y. et al. Comparison of affective and semantic priming in different SOA. Cogn Process 17, 357–375 (2016). https://doi.org/10.1007/s10339-016-0771-8

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  • DOI: https://doi.org/10.1007/s10339-016-0771-8

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