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E-auction web assessment model in China

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Abstract

Electronic auction (e-auction), a major e-commerce model, has enjoyed rapid growth in many countries. This study develops a web assessment model (EAWAM) from a consumer perspective that suggests that user intention to continue using an e-auction website is based on users’ satisfaction with the e-auction website, which is determined by perceived e-auction user friendliness, functionality and interactivity. Web trustworthiness serves as an important antecedent to perceived e-auction user friendliness and functionality. To validate this model, a survey was conducted using 191 users of Taobao.com from 15 cities in China. Partial Least Square analysis results provided strong support for this model and also yielded important implications and suggestions for further research.

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  1. School of Business Administration, University of Houston-Victoria, Victoria, TX, 77901, USA

    June Lu & Chun-Sheng Yu

  2. School of Business, Zhejiang University City College, Hangzhou, China

    Lu-Zhuang Wang & Jia-Ying Wu

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Lu, J., Wang, LZ., Yu, CS. et al. E-auction web assessment model in China. Electron Commer Res 9, 149–172 (2009). https://doi.org/10.1007/s10660-009-9033-5

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