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Factors affecting female user information adoption: an empirical investigation on fashion shopping guide websites

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Abstract

With the prosperity of online shopping platforms, similar or even the same products tend to have a large variety of sources to be purchased from. More and more consumers seek the product information from online review websites before making a purchase, as they are willing to provide reviews or share their purchase experience. These behaviors turn the online review websites into vertical and community-based sales channels. Based on the Information Adoption Model, this study conducted an empirical investigation to analyze female users’ information adoption process when using fashion shopping guide website. The results show that information quality and source credibility have significant impact on information usefulness, which in turn contributes to information adoption. In addition, users with different levels of purchasing motivation demonstrate different dependence on information quality and source credibility.

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Authors and Affiliations

  1. School of Management, Xiamen University, Xiamen, 361005, Fujian, China

    Lifang Peng, Xiaorong Wang & Xuanfang He

  2. University of Texas Rio Grande Valley, Brownsville, One West University Blvd., Brownsville, TX, 78520, USA

    Qinyu Liao

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  1. Lifang Peng
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Peng, L., Liao, Q., Wang, X. et al. Factors affecting female user information adoption: an empirical investigation on fashion shopping guide websites. Electron Commer Res 16, 145–169 (2016). https://doi.org/10.1007/s10660-016-9213-z

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