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Business-to-business e-commerce adoption: An empirical investigation of business factors

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Abstract

We develop an overarching model to explain the adoption of business-to-business e-commerce using five business factors: external environment, organizational context, decision-maker’s characteristics, technology context, and organizational learning. Data collected from IS executives was analyzed using logistic regression. Our model has a good fit with over 77 % variance explained. Findings indicate that the existence of informal interest groups, and the tolerant attitude of decision makers towards negative information about business-to-business e-commerce have significant influence on the adoption decision. In addition, our results indicate that price intensity and perceived barriers negatively affect the adoption decision.

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Authors and Affiliations

  1. School of Business and Management, American University of Sharjah, PO Box 26666, Sharjah, United Arab Emirates

    Narasimhaiah Gorla

  2. Department of Business Administration, College of Business and Economics, UAE University, PO Box 15551, Al Ain, United Arab Emirates

    Ananth Chiravuri

  3. College of Business, University at Montgomery, Montgomery, AL, USA

    Ravi Chinta

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  1. Narasimhaiah Gorla
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  2. Ananth Chiravuri
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  3. Ravi Chinta
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Correspondence to Ananth Chiravuri.

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Gorla, N., Chiravuri, A. & Chinta, R. Business-to-business e-commerce adoption: An empirical investigation of business factors. Inf Syst Front 19, 645–667 (2017). https://doi.org/10.1007/s10796-015-9616-8

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  • DOI: https://doi.org/10.1007/s10796-015-9616-8

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