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Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews

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Abstract

Landmarks play an important role in representing tourist destinations because they symbolize a destination’s image and personality. Despite the significance of landmarks to the perception of a destination’s image and personality, a personality scale based on landmarks has not been developed. To this end, the purpose of this study is to propose a conceptual foundation of a landscape personality scale based on a destination personality scale using online travel reviews, which are regarded as more valid sources for understanding actual tourist perceptions than simple answers to survey questionnaires. The results of this study imply that the words that describe specific landmarks may differ from those that portray the entire destination and suggest that the words tourists actually use in real situations to characterize tourism resources can be distinguished from hypothetical words of a destination personality scale. Finally, the theoretical and practical implications of the research and directions for future studies are discussed.

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Acknowledgments

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A3A2925146)

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Authors and Affiliations

  1. Graduate School, Department of Convention & Exhibition Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, South Korea

    Seung-Hun Shin

  2. School of Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, South Korea

    Sung-Byung Yang

  3. Department of Marketing and Information Systems, American University of Sharjah, P.O. Box 26666, Sharjah, United Arab Emirates

    Kichan Nam

  4. College of Hotel and Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, South Korea

    Chulmo Koo

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  1. Seung-Hun Shin
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Correspondence to Chulmo Koo.

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Shin, SH., Yang, SB., Nam, K. et al. Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews. Inf Syst Front 19, 743–752 (2017). https://doi.org/10.1007/s10796-016-9725-z

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