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Customers perspectives on adoption of cloud computing in banking sector

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Abstract

The advent of cloud computing has transformed the role of the Internet in many businesses and organizations. Currently, banks are increasingly adopting cloud technologies to fulfil their varied purposes and to create a flexible and agile banking environment that can quickly respond to new business needs. However, past studies tend to focus more on the adoption issues of cloud computing from the organizational perspective with little attention paid on the users’ view of these cloud-based services. Therefore, this paper attempts to investigate the factors influencing cloud computing adoption in the banking sector from the customers’ perspective and to propose an adoption model for this purpose. The model is mainly developed based on the TAM-diffusion theory model (TAM-DTM) with the introduction of three new constructs namely trust, cost, and security and privacy. Questionnaires were randomly distributed to 162 bank customers in Malaysia. Survey data were analyzed using the partial least squares (PLS) method while SmartPLS was used to test the hypotheses and to validate the proposed model. The results suggest that trust, cost, and security and privacy can be successfully integrated within the TAM-TDM. The security and privacy constructs exhibited strong positive influence on perceived ease of use, perceived usefulness, and trust. The study concludes that perceived usefulness, perceived ease of use, cost, attitudes toward cloud and trust significantly influence users’ behavioral intention to adopt cloud computing. Thus, the finding of this study will enable banks to focus more on customer perspectives on cloud-based applications and identify their attitude towards their adoption.

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Authors and Affiliations

  1. Faculty of Computing, Universiti Teknologi Malaysia, Johor, 81310, Skudai, Malaysia

    Shahla Asadi, Mehrbakhsh Nilashi, Abd Razak Che Husin & Elaheh Yadegaridehkordi

  2. Department of Computer Engineering, Lahijan Branch, Islamic Azad University, Lahijan, Iran

    Mehrbakhsh Nilashi

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  1. Shahla Asadi
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Correspondence to Shahla Asadi or Mehrbakhsh Nilashi.

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Asadi, S., Nilashi, M., Husin, A.R.C. et al. Customers perspectives on adoption of cloud computing in banking sector. Inf Technol Manag 18, 305–330 (2017). https://doi.org/10.1007/s10799-016-0270-8

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