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The Opportunities and Challenges of Persuasive Technology in Creating Sustainable Innovation and Business Model Innovation

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Abstract

The opportunities of persuasive technology in facilitating sustainable innovation and business model innovation have been witnessed continuously during the last decade. The unique ability of persuasive technology in interacting and mediating across users, customers, decisions makers and other stakeholders provides access to core knowledge about behavior and opportunities to influence and even change their behavior in a positive and more sustainable manner. Sustainable innovation and business model innovation is gaining more and more competitive leverage due to customer requirements, the growing strength of NGO’s and the increasing sustainable agenda of global businesses. However, getting knowledge of the stakeholders and their behavior as well as the potentials in actively supporting more sustainable behaviors provides totally new and unique opportunities for radical and customer-focused sustainable innovation and business model innovation, which is explored through a theoretical review and case examples in the present study. The findings reveal a number of key opportunities to pursue and a number of critical challenges to adjust to as presented in propositions.

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  1. https://www.youtube.com/watch?v=SMl0HnJhLf0

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External links

  1. Stanford persuasive technology lab.

  2. The 6th International Conference on Persuasive Technology—Columbus, OH, USA—June 2–5th, 2011.

  3. Global Wireless Summit 2014. Ten Year Anniversary—Center for TeleInFrastructure (CTIF). Aalborg, Denmark, April 15–17th, 2014.

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Authors and Affiliations

  1. University of Southern Denmark, Slagelse, Denmark

    Annabeth Aagaard

  2. Aarhus University, Herning AU, Aarhus, Denmark

    Peter Lindgren

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  1. Annabeth Aagaard
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  2. Peter Lindgren
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Correspondence to Peter Lindgren.

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Aagaard, A., Lindgren, P. The Opportunities and Challenges of Persuasive Technology in Creating Sustainable Innovation and Business Model Innovation. Wireless Pers Commun 81, 1511–1529 (2015). https://doi.org/10.1007/s11277-015-2484-1

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