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Does Web accessibility differ among banks?

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Abstract

Web Accessibility (WA) is an attribute that must be taken increasingly into account in the design of websites. In this paper we assess on whether the drivers of more accessible online information differ among banks using a structural equation modelling approach. It is concluded that Web Accessibility (WA) implementation is an important and affordable way that could be used to increase the possibilities to explore online information and to meet the Corporate Social Responsibility (CSR) demands of stakeholders. Our results show that smaller banks are more prone to WA implementation, which may help them to differentiate from its competitors and create strategic advantages.

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Authors and Affiliations

  1. School of Business and Economics, University of Oviedo, Avda. del Cristo, s/n°, 33071, Oviedo, Spain

    Pedro Lorca & Javier de Andrés

  2. School of Computer Science, University of Oviedo, Edificio Valdés Salas, Campus de los Catalanes, s/n, 33007, Oviedo, Spain

    Ana Belén Martínez

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  1. Pedro Lorca
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  2. Javier de Andrés
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  3. Ana Belén Martínez
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Correspondence to Pedro Lorca.

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Lorca, P., de Andrés, J. & Martínez, A.B. Does Web accessibility differ among banks?. World Wide Web 19, 351–373 (2016). https://doi.org/10.1007/s11280-014-0314-0

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